Another year, another round up of the most exciting artists on our radar for 2025. Now in its third year, Schön!’s rising stars like Raye, Tyla and Doechii have graced the Grammy’s and topped the charts, so take this list as some inspiration for your next playlist or to keep tabs on the voices shaping pop culture. In 2025, the industry is led by the voices of bold women who are unapologetically themselves. There may be artists you’re already familiar with or ones you’ll come to know. Curated by music editor Shama Nasinde, here are some of 2025’s ones to watch.
Addison Rae
Certified it-girl Addison Rae has earned her spot as as one to watch since her pivot from one of TikTok’s biggest influencers to rising pop star. She’s clearly an avid student of the genre and has already collaborated with the likes of Arca and Charli XCX. She is the full package with visuals, style and a strong set of musical references. Releases like Diet Pepsi and Aquamarine are a promising introduction into the world of Addison Rae.
Schön! have long been fans of R&B singer Sasha Keable. The South London Colombiana is a powerhouse vocalist with lyrics that dive deep into love, lust and heartbreak. She is a British gem with one of the strongest voices in R&B right now. Don’t just take our word for it, Beyoncé herself named Keable as one of her favourite artists in 2024. One listen to her discography and it’s clear why. She has fiery passion and piercing delivery with the technical ability to match. Keable’s magic is uncontainable and it’s only a matter of time before the charts catch up to her undeniable talent.
For fans of: Jazmine Sullivan, Lauryn Hill, Coco Jones
SAILORR
Floridian R&B singer Sailorr is gaining momentum for all the right reasons. She entered our radar with her performance of viral song POOKIE’S REQUIEM. Its sarcastic lyrics paired with her melodic vocals made her an instant favourite. She has a true modern R&B sound and carries a strong sense of identity in her artistry, represented in her style as much as her sound.
The latest up and comer in the wave of women dominating rap is Lexa Gates. You’ll almost always catch the New York artist wearing her signature razor sharp eyeliner, rapping unapologetically candid lyrics with some bass-y no nonsense vocals. Gates is steadily growing her fanbase though social media with her awkward yet rhythmic dance moves. To promote her latest LP Elite Vessel, Gates sat in a glass box perched in a park in New York for 10 hours. Curious passersby could enjoy her album with her through headphones. There’s no one that sounds quite like Gates and that’s why we love her.
For fans of: Doja Cat, Earl Sweatshirt, Princess Nokia, Kali Uchis
Zeyne
Middle Eastern artists are gaining global influence outside of the Levant and the latest name on our radar is Palestinian-Jordanian singer Zeyne. Her vocals are haunting and palpable and her focus on strong visuals makes her an artist we’ll be keeping eyes on. She’s already caught the attention of Bottega Veneta where she gave a stunning performance of her song Asli Ana at their immersive ‘Waves’ event in Dubai. Zeyne is proudly making a way for Arab women in the mainstream music while proudly waving the flag for her culture.
There is so much variety to choose from when it comes to rap, and Samara Cyn has no issues standing out with her versatile vocals and laid back style. Cyn experiments with ease, incorporating hip hop, soul and even gospel into her songs. To be so distinct so early on in her career is a sure sign of the greatness to come. She’ll tour this Spring if you’re looking to catch her before she blows up.
For fans of: Doechii, Smino, Lil Simz
Absolutely
British singer Abby Keen, known as Absolutely, is a new pop girl to look out for. She comes from a musical family, with Schön!’s 2023 rising star Raye as her sister, and has built a successful resume for herself as a songwriter. Absolutely has worked on music for Schön! favourites like Anitta, Normani and she featured on Tinashe’s album 333. Prepare for Absolutely to take the stage as a solo artist with a refreshingly experimental take on pure pop. She’s not afraid to give us an unexpected hook or key change and her visuals prove that she is a star in the making.The British pop legacy can only continue to thrive with the likes of Absolutely bringing their curated eye to the genre.
It doesn’t take much for internet darling Ceechynaa to catch your attention. Her viral hits like Peggy and Last Laugh have spurred controversy, think pieces and a brewing fan base. Her humorous lyricism is tongue in cheek and her candid delivery (always on a Drill beat) turns heads. Beyond her main character persona, she has all the makings of a star. Ceechynaa very much harkens back to the bravado that made the female rappers of the 90s so beloved. One of her shining traits is her unpredictability and we love that she maintains her Essex accent when she raps which makes her voice so recognisable. A collab with Pop favourite Ellie Goulding is rumoured after she posted a TikTok miming to Ceechynaa’s music, and she’s already won the hearts of some of fashion’s biggest publications. The rapper is an artist made for the spotlight and 2025 is sure to reveal more of what she has to offer.
The celestial Nao brought her otherworldly sound to London’s O2 Academy Brixton on 12 March. The British R&B singer released her latest album Jupiter in February and began her international tour shortly after. Centred around growth and optimism, Nao brought the transcendent essence of her album to the stage with dreamlike set design, warm lighting and magnetic charm. Her ethereal vocals and radiant presence truly brought Jupiter to life. Relive her show captured by Schön!
Even on a slightly blurry Zoom call, Tala Ashe’s passion is wholly captivating. Yet, it’s her rich tapestry of experiences that truly informs and enriches her performances, allowing her to form deep connections with her characters and audience alike.
The Iranian-American actress first discovered her love for acting through literature. “I always loved reading,” she expresses, “but to realise that I could step into the shoes of these people who had been living in my books was the real magical thing to me.” Earning a BFA in Acting from Boston University and training at the London Academy of Music and Dramatic Arts and Upright Citizens Brigade Theater in Los Angeles, Ashe’s most notable work includes playing Zari in DC’s Legends of Tomorrow. Still, Ashe has always preferred theatre, saying, “What I so appreciate about theatre is that no one is editing your performance. What happens on that night is what happens on that night, for better or worse, it’s yours.”
Ashe has just reprised her role as Elham on Broadway three years later in English, the Pulitzer Prize-winning play navigating language and identity within a Test of English as a Foreign Language (TOEFL) classroom in Iran. The play – while it’s inherently funny – implores audience members to change their perception of people speaking English as their second or third language. On the impact of the play, Ashe shares, “I’ve received some messages from audience members who say they are changed for the better and that it’s never occurred to them to think about what someone gives up – what parts of them they give up – when they are speaking a language that is not their mother tongue.”
Sitting down with Schön!, Ashe details reworking her role in English for the Broadway stage, learning more about herself through her character, and what she hopes audiences will take away from the play.
cape. J Berushi
dress. Tania Orellana
earrings. Rainbow Unicorn Birthday Surprise
opposite
dress. Melitta Baumeister
shoes. Charles & Keith
cape. J Berushi
dress. Tania Orellana
earrings. Rainbow Unicorn Birthday Surprise
opposite
dress. Melitta Baumeister
shoes. Charles & Keith
Credits
Firstly, I want to congratulate you on English on Broadway! How does it feel to reprise your role three years later on Broadway?
It’s so exciting to be having a Broadway debut, but to be having it with this play – that was so meaningful the first time I did it – now feels, in some ways, heavier because of world events in the last three years, but also more important. It’s been a real joy to do it on Broadway with the original cast and creative team.
For those who haven’t heard of the play, can you explain what it’s about?
It takes place in a TOEFL classroom in Iran – TOEFL is the English as a foreign language test. It’s a bunch of adult learners in that class, I am one of them, and we essentially see them navigating language and communicating with each other; struggling with that language. The way the playwright has written the play, you hear the play in English, but when we’re speaking Persian (Farsi), we’re speaking in unaccented English. It really allows accessibility for the audience. You’re never getting subtitles, you’re actually hearing the entire show in English and when they’re speaking their mother tongue, there’s even less of a barrier because you’re hearing unaccented English. It’s hard to explain. [Laughs]
It’s an exciting concept because, as an audience member, it makes you realise when someone is speaking in a second language, it’s not completely truthful to who they are. When you are speaking in English as if you were speaking Farsi, it makes sense for it to be seamless.
It gives you a sense of interiority which you normally wouldn’t get if there was a different language you were hearing or if you were hearing someone speak accented English. That’s one of the major themes of the play, and it lures you in. The play is very funny, and at the beginning, you can feel the audience laughing, and they should be laughing in some ways at the accents. As the play goes on, it’s asking you, “What are you actually laughing at? Are you laughing at their accents? Why?” It starts to – in an artful and subtle way – question how we perceive people speaking languages as a second or third language.
Can you tell me a bit about your character, Elham, and what drew you to the role?
I love her so much. She’s a very unapologetic, tenacious character who has a clear goal set in her mind. She has to pass this test – she has not successfully passed this test five times – and it is what will allow her to go and continue her studies. She wants to become a doctor. This is someone who is very academically inclined and used to excelling, used to being the best person in the class, and she suddenly finds herself in this classroom where she’s not good at English. She doesn’t feel like herself, as you said earlier, and she starts to butt heads with the teacher who has this love of English that Elham doesn’t understand. She perceives it as a rejection of her Iranian culture and the Persian language. That sets up these opposing forces and they really come to verbal blows as they navigate what both characters want.
What have you discovered in the play or within your character now you’re reprising the role that you hadn’t uncovered the first time around?
It’s not as intimate of a space [on Broadway] and my body as an actor knows that. I have found that I’ve had to make, specifically, a lot of physical choices that are different. Again, my actor body understands I’m now performing for 700 people versus 150 people. I need to make the story and the intentions clear to the person in the very back row, so I’ve created a roadmap for myself that is a little less subtle.
As I mentioned, in the intervening three years, specifically in Iran, the Woman, Life, Freedom movement has happened, and that has affected my conscious and subconscious so much. That has entered the play and Elham, to me, has become a kind of representation. The play was set in 2007/2008, so she was already representative of the women in the Green Movement that happened in Iran, but even more so, the bravery we’ve seen from the women in Iran in the last three years. That’s just a part of the play now. I’m an Iranian who was born in Iran and grew up here – so I in no way can represent an Iranian who has grown up in Iran – but I do feel the weight of that representation in depicting these characters who are in Iran. And, in some way, I think of Elham as an alternate avatar of myself had I not left Iran, and that really messes with your mind in some ways. There’s this sliding doors version of myself with me on stage every night which is a gift, but also very strange.
It’s fascinating to hear you describe that and how it feeds into your performance. Playing a role like this, there’s a lot, emotionally and beyond, going on, so what is the most exciting part and what scared you the most?
The Broadway schedule is very gruelling and there are days when I think, “I don’t know how I’m going to get through this.” [Laughs] The play is so incredible, that if you get on the ride, it’ll take you. I find, inevitably, if I just commit and submit to the play, it’s an exciting journey. Elham’s journey is so extreme in some ways – I think more than any of the other characters, she changes the most in the play. I can’t pinpoint a particular moment, but when I think of her in the first and last scenes, it’s so exciting to know I’m going on the journey of what happens in between.
I don’t know if it’s scary, but what’s so important to me as an actor is being truthful. As I previously discussed, the stakes here feel so high, and my love for the play and respect for Sanaz [Toossi] who wrote the play is so great. I feel the weight of not only Iranian representation but of anyone who feels othered. It’s not so much scary, but there is an aspirational pressure every night to truthfully tell the story to represent people whose voices have often, certainly not, been heard on Broadway.
With that being said, how did the role challenge you and help you to evolve as an actor?
In a lot of ways, I feel more confident in my ability to story tell, which is the goal. The number one thing – and what’s so refreshing about this part in particular – is that Elham is not a character who is primarily seeking approval from others. She’s messy in a way which is refreshing for me. As women in general, we’re asked to play a part and be pretty about it, and Elham is not that. The way she sounds when she speaks English is not beautiful or elegant, she’s screaming in the play in a guttural way about winning a ball game. These are not things I’ve ever been able to do in a part before, and it’s so freeing. But, for me, Tala, it’s just a reminder that I don’t need to care so much about what people think. I’m not here to please people, that’s not the definition of good work or good art, and the most important thing as a person and as an actor is to be true to yourself. Certainly to be kind to everyone around you, but not primarily be seeking their approval. Coming from my background of being an Iranian who grew up in Ohio, I feel so much of my life has been about assimilation, fitting in, and, “Oh my God, is someone looking at me weird because I look like this or talk like this or because my parents have an accent?” There’s something that Elham and this part have taught me, both as an actor and person that I hope I can carry forward in my work about being unapologetic about who you are.
That’s such a beautiful message, not only for your character and for yourself, but having the space to reflect that to the audience. I think everyone can relate to that in various ways, so it is universal.
Exactly, and that’s what’s so brilliant about the play. Yes, it is set in Iran, yes we’re in a TOEFL classroom, but there’s a universality to it. There are so many ways into the play, whether you’ve tried to learn a language before, or you have a complicated relationship with your parents, or you’re someone who is trying to pass a test.
From that, what is one thing you hope the audience takes away from the play?
I’ve received some messages from audience members who say they are changed for the better and that it’s never occurred to them to think about what someone gives up – what parts of them they give up – when they are speaking a language that is not their mother tongue. It’s a small thing, but it’s a big thing. The next time that an audience member encounters someone in the world who has an accent or is struggling with English in this case, if there can be more humanity ascribed to that person and an understanding that there’s an interiority there that they may not have access to, that would be an important takeaway.
You’ve also been in off-Broadway productions of The Profane, The Who & The What, and Urge for Going. Do you prefer acting onstage or on screen? How do they differ?
My first love will always be theatre. What I so appreciate about theatre is that no one is editing your performance. What happens on that night is what happens on that night, for better or worse, it’s yours. You have some degree of control over that and that’s so exciting. I love that anything can happen. I especially love it when you’re acting opposite someone who is also invested in being in the moment. That’s the best feeling in the world because both of you are listening so deeply that you don’t know what’s going to happen and you don’t know how you’re going to respond. Not to say that can’t happen on film, but there’s often less time to do it and there’s not necessarily that depth built with someone through rehearsal. When I started to do more television, that was a big transition. I realised, “Oh, I have to prepare all of this work on my own beforehand and come in and be flexible and in the moment with someone else who has also done that work.” Sometimes that goes really well and sometimes it feels like, “Oh gosh, I’m being too stagnant in my choices or the other person is;” that can be challenging. Then, of course, with television – it’s not an actor’s medium, it’s a director’s and editor’s medium – they will craft the performance you will ultimately see. In doing television, I’ve been able to separate myself from the end product because it’s just so deeply out of my hands, you know? [Laughs] I love television, so I’m very grateful whenever I can be a part of a project that is fun and rich in that way. But, I think theatre will always be my first love, and it’s what I feel most capable of doing.
It’s interesting hearing you say that because as a viewer, I’m never really thinking about the process of how you would be preparing for theatre versus on screen.
Often, I don’t like coming into a theatre rehearsal even having my lines memorized. I find that if I do that, I’ve made choices already. I like to make choices in the room with another human being, and you can’t do that with TV. You just don’t have the time. At least, I haven’t been privy to a process that allows that kind of rehearsal beforehand.
Looking back on your childhood, is there something specific event – a film, person, or event – that made you want to pursue acting?
I had a teacher in high school – my English teacher, but I went to a very small school, so he was also my drama teacher – and he nurtured me… I was one of those students who was more concerned about getting an A than learning in some ways. I think that’s part of being an immigrant – although my parents weren’t particularly concerned – I felt like, “I have to get an A, I have to get 100%.” But, I did All My Sons in high school and it expanded my understanding of what it is to learn and absorb something and to see other human beings reflected in work. I always loved reading, so the blueprint was there, but to realise that I could step into the shoes of these people who had been living in my books was the real magical thing to me.
Back to your question about what I’ve learned from Elham, I think there’s something about communion with yourself that I’ve learned as an actor. Those first times I did a scene or a play in high school, I realised that I needed to become friends with myself, to create an intimacy with myself that is so different from that front-facing person who wants to fit in, who is just trying to get validation from others. The other side of it requires a vulnerability with yourself, and even though that’s scary and I’ve fought against it, it’s a fight I’m willing to take on for my life because I know it’s a worthy one. I think it makes me kinder, a better person, and a better partner in the world.
It is that journey of self-discovery that is crucial to anyone, in any career, knowing who you are and being able to sit with yourself and be comfortable.
You start to realise that you don’t want to be derivative. There’s only so much you can do before you’re like, “No, I need to look inside me for there to be an output that is genuine and authentic and feels satisfying to myself.”
We talked a bit about representation on stage, but for five years, you played Zari in DC’s Legends of Tomorrow, the first Muslim-American superhero on television. What does it mean to be a part of that on-screen representation?
It was incredible. It was the first time I felt like I was in an ensemble and a community and supported by the showrunner, producers, and network. They were interested in hearing my opinions on her journey and her representation. That evolved, and we went on an odyssey for five years. I feel proud of the work that we all did together and I think Zari was, in some ways, really revolutionary. I still hear from people who had never seen themselves represented on screen in that way. And yes, she was Muslim, but that wasn’t the number one thing about her identity. She was a person, she was three-dimensional, she was nuanced, she was questioning, she was changing, she was complex. That was the first time that I had an opportunity to do something so important representationally and also have the time to develop it in tandem with people who were interested in doing that work.
You also use your digital platform to spread your activism work, why is this so important for you to do?
I say I have the chronic disease of caring. I can’t help but care. I always have. I grew up going to Amnesty International meetings with my mum when I was eight years old. To some degree, it’s in my blood and the ethos of my family that it is imperative to stand up for those who don’t have a voice or cannot stand up for themselves.
Social media is a very flawed system of communication, but it’s really important for me to balance both my own mental health and bandwidth for these things with speaking up when I am able for things I feel strongly about. I don’t think I’ll ever stop doing that, even in the face of perhaps losing work. More and more people are getting blacklisted and cancelled, that’s the culture we’re moving towards unfortunately – and I don’t think social media is a place to be having conversations – but it is my platform, and I get to speak up for the things that matter to me there.
That’s a tough balance to strike between looking out for your well-being and knowing that you have a platform that you can use to spread awareness, so I applaud you for that.
Thank you.
Lastly, what’s next for you and your career?
I would say that doing English on Broadway gives me a lot of hope, both in terms of representation and being involved with art that reaches people on the level that this play is. To be totally honest, it has set the bar very very high and I’m a little worried about my own mental health coming off of this project. [Laughs] Mostly, I feel so grateful that I know it’s possible to be a part of something that feels so rich. I think anyone who sees this play experientially understands that we can tell stories about people who are different from us that are universal and that are objectively good. It is just good storytelling, and that can happen across all mediums. In a wide-scale way, I hope the impact of this show reverberates into the future, not just for me, but for generations of theatre artists and other people making art in these mediums. In a lovely way, it sets the bar high for projects that I’m looking forward to in the future. I’m excited about what might be coming down the pipeline.
There has been a flux of great art to celebrate over the past year. The world is seeking enjoyment and music is simply a cultural mirror of that desire. The party spirit has taken over the charts and it only takes looking through the list of 2025’s BRIT award winners like BRAT connoisseur Charli XCX, pop darling Chappell Roan and Schön! 2023 rising star Raye to see that there is a genuine appreciation for the art of performance. As awards season comes to a close, it’s only right to go out with a bang. Grammy award winning Capital Xtra DJ Manny Norté gathered together some of the brightest stars in the UK like Schön!’s rising stars FLO, British comedian Munya Chawawa and legendary pop group Sugababes, for the Move Good x Peak BRITs afterparty. This year the annual event was held at London’s iconic Madame Tussauds where guests partied until the early hours surrounded by life like wax figures of Rihanna, Timothée Chalamet and Beyoncé. Schön! captured the star-studded evening with some exclusive film shots by photographer Harry Ambrose.
