Miu Miu Holiday 2025 by Angela Hill
Angela Hill has an eye that looks for emotion — in archives, in photography, in books, in her relationships. There is nothing nostalgic about her practice, but a distinctive sense of capturing a moment and protecting the emotion of that instant. With a career that began in the 1980s — and diverted into running acclaimed bookshop IDEA — Hill has perfected her extremely personal approach to photography: one that depends highly on a close and intimate relationship.
“I choose people who aren’t easy,” she tells Schön! “Difficult, complicated, introverted, shy people. I talk to them to understand their hopes, desires, dreams, and how they are within their family.” This approach in 35mm brings out something extremely intimate, real, and emotional — a doorway into the lives of the subjects she portrays. It comes as no surprise that the Miu Miu Holiday 2025 Campaign, shot by Hill on film and filmed on Super 8, unfolds like a memory; a walk through the nooks, crannies and crevices of memories revisited.
As she explores the facets of girlhood, the campaign brings to light models Gigi Hadid, Dede Mansro, Viola Sharp and Ju Xiaowen embodying characters seemingly exploring an Elizabethan manor, in the hills of the British countryside — lost on a class trip, untethered, unbound, wandering freely.
Miu Miu Holiday 2025 by Angela Hill
“The idea was girls roaming around, like in ‘Picnic at Hanging Rock’,” Hill says. “It was an all-girls school energy. Maybe on a school trip to the ruins of a castle. Wandering, sometimes giggling, sometimes a little bit scared or alone, walking through the grass. I remember school trips so clearly. I went to an all-girls school, so that camaraderie and isolation are something I know well.”
The Britishness of the derelict castle and the rural charm of the gardens are portrayed with an open and almost candid approach that is inherent to how Hill works. Miu Miu brings the final touch to the characters — bringing them alive in a perfect embodiment of girlhood in 2025. “Miu Miu is just cool,” Hill exclaims. “The clothes instantly feel like your own. You want to feel yourself, to feel comfortable, to look cool. When I got to the shoot and saw the racks of clothes, I wanted to try it all on myself.”
The campaign is shot in a perfectly Miu Miu approach — effortless, real, elegant. “If I’m shooting you, I’ll just put the camera on and say, ‘I’m not here. Just do what you’re doing,’” Hill explains. “Because I want the viewer to feel I was just in that forest that day and simply snapped a girl walking past.” With the abandoned family mansion, the immaculate beauty of the young characters and the hearth embodying the central point of the story, the Holiday 2025 Campaign aligns the two worlds of Hill and Miu Miu perfectly.
The crumpled and embroidered satin of the looks, combined with shearling patchworks, glitter and sequin knits, bring out the signature Miu Miu femininity in a bold and almost cinematic narrative. Lingerie-inspired details and delicate prints bring an extra touch of poetry, while the Miu Miu moccasins, loafers and ballerinas run alongside knee-high stretch leather designs. It’s a Miu Miu world, and as Hill says, it’s a quality of cool that is inimitable.
Miu Miu Holiday 2025 by Angela Hill
Fashion became one of Hill’s creative languages very early on, as she began assisting and working on magazines. She reminisces about her beginnings in photography, which predate her entry into fashion altogether. The desire to capture memories, she tells us, has always been there. “Since I was a child, I’d always wished I had the ability to blink my eyes and take a photograph,” she says. She quotes the image of Bowie in ‘The Man Who Fell to Earth’ as inspiration for this desire. Photography, when she discovered its power, was simply a tool for an instinct that was already there. It meant she could have more creative control over the images and manage the ways in which she could work.
With photography, Hill discovered the beauty of editorial freedom and precarity. “Even though everyone said, ‘I love your work,’ no one ever gave me a job.” What followed is now part of her life: the book years. Her beginnings in archives, in collecting, in reselling to the Colette store, in a corner in Dover Street Market and founding IDEA, which she went on to run with her husband. It meant spending more than a decade away from photography. “Books for me are like friends,” she says. “The desire to capture an image was always there. It was just put on hold. It was hurting inside, but I tried to pretend.”
Miu Miu Holiday 2025 by Angela Hill
Years later, when Hill finally returned to photography, it was conditional. “I’ll only do it if it means something to me, and to my family. So I said, ‘I’ll do it if I shoot my daughter.’” Now, alongside her work in fashion photography, her projects regularly take the form of books, which explore the photographic approach she has been working on for years.
In 2022, Hill published her photographs of Sylvia Mann, whom she first cast at a dentist’s waiting room in the 1990s. Alongside ‘SYLVIA’, which is now in its third edition, Hill has also published ‘EDITH’, a book of pictures of her daughter, and ‘X GIRL SHOW’. All archives of her photographic works and her projects, back in the pages of the books she loves so much. In the eyes of Angela Hill, these images are never just archives — they are an entry point into a world of emotions.
Miu Miu Holiday 2025 by Angela Hill
Discover the Miu Miu Holiday 2025 collection here.
words. Patrick Clark
photography. Angela Hill, courtesy of Miu Miu
creative direction. Miuccia Prada
