larger than life | h&m and charli xcx launch a/w 24 collection
It’s so “brat” of H&M to partner up with global superstar and bonafide ‘it girl’ Charli XCX. Last night, in the Copper Box Arena in the East End, Charli XCX and friend Jamie xx celebrated with thousands of their closest friends and fashion lovers — from Naomi Campbell and Ncuti Gatwa to Iris Law and Shay Mitchell — to launch H&M’s new A/W 2024 collection.
It’s apt that H&M collaborated with Charli XCX to usher in autumn and the brand’s new collection — the singer has taken over the internet for both her music and tongue-in-cheek attitude. “It’s an honour to partner with musical icons such as Charli XCX,” says H&M’s Creative Advisor, Ann-Sofie Johansson. “She is a symbol of the freedom, drive, self-confidence and reinvention that are essential to fashion, and to all that H&M does.”
When viewing the A/W collection, it’s clear why she was hand-selected by H&M — her fusion of approachability and avant-garde flair encapsulates the essence of the A/W 2024 collection. “Last night was iconic and it was cute to party with H&M and all my fans in London,” said Charli XCX when asked about her larger-than-life performance. Throughout her concert, she performed several fan favourite hits, including TikTok’s favourite “Apple,” “Club classics” and opened and closed the performance with her song “365.”
Conflating music and fashion together, the event marks the first in a global series that will inevitably see H&M tap the world’s most interesting and unique creatives to bring together diverse communities in fashion capitals worldwide. London is the first in this series with H&M naming each edition “H&M&” and the brand will host 12 unique events across 8 cities, each featuring special fashion drops. Following “H&M&LONDON,” the next stop is “H&M&STOCKHOLM,” featuring a pop-up shop turned supper club hosted by Hanna Larsson, and performances by Lykke Li, Daniela Rathana, and more. Every event will have a unique identity, local hosts, and will celebrate style, sound, community, self-expression, and individuality. Local customers can sign up to attend via social media.
In Milan, H&M and host Marta Losito will celebrate club culture with DJ sets and performances by Romy, Chloé Caillet, and LOVEFOXY. Events in Berlin, Hamburg, and Munich will include pop-up concerts, club nights, and styling sessions with hosts Jihoon Kim, Caroline Daur, and Lara Maria Benedicta von Preysing Lichtengg-Moosgötte. The tour will continue with events in New York, hosted by Amelia Gray, and Paris, hosted by Paola Locatelli, until November.
It’s clear this tremendous event with Charli XCX signifies the beginning of an ongoing collaboration between the trailblazing artist and H&M, speaking to how the brand has its eyes on the zeitgeist. “The A/W 2024 collection reaffirms that H&M is always focused on great fashion and liberating self-expression and these events are the perfect way to celebrate,” remarks Jörgen Andersson, Creative Director at H&M. “We are bringing together communities, celebrating local talent and making the case for H&M’s history in the amazing intersection between fashion and music.”
The H&M& celebrations started off in London with a full night of fashion, installations, interactive elements and performances by Charli xcx, Jamie xx and SHERELLE.
Charli XCX performing at the H&M&LONDON event dressed in H&M.
The H&M& celebrations started off in London with a full night of fashion, installations, interactive elements and performances by Charli xcx, Jamie xx and SHERELLE.
Charli xcx performing at the H&M&LONDON event dressed in H&M.
The H&M& celebrations started off in London with a full night of fashion, installations, interactive elements and performances by Charli xcx, Jamie xx and SHERELLE.
Charli xcx performing at the H&M&LONDON event dressed in H&M.
The H&M& celebrations started off in London with a full night of fashion, installations, interactive elements and performances by Charli xcx, Jamie xx and SHERELLE.
The H&M& celebrations started off in London with a full night of fashion, installations, interactive elements and performances by Charli xcx, Jamie xx and SHERELLE.
The A/W 2024 collection is now available in-stores and online.
coat. Teté by Odette
dress. Baro Lucas
earrings. Marina Garcia
belt. The IQ Collection
gloves. COS
opposite
shoes. VALYTTY
Be an early riser with Sabina Maingi in this Schön! editorial photographed by FFLORENCIA with fashion by Blanca De Bonrostro who selects pieces from Gucci, Prada, Baro Lucas and others, with hair and make up by artist David Bravo.
jacket. Vicolo
dress. Baro Lucas
shoes. Vintage
stockings as turbant. Calzedonia
earring. Marina Garcia
fur coat. Teté by Odette
shorts. Vicolo
shoes. VALYTY
earrings + ring. M de Paulet
tights. Calzedonia
opposite
shoulder jacket. BARO LUCAS
set + belt. The IQ Collection
shirt. Vicolo
boots. KRAC
glove. FURLA
corset. De La Cierva y Nicolás
jumper. Vicolo
shoes. Vintage
opposite
ur coat. Teté by Odette
fur coat as undercoat. María Gorof
shorts. Valyty
shoes. Vintage
hat. Prada
tights. Calzedonia
dress. Michael Costello
stole. Odette Álvarez
coat. Baro Lucas
dress. Alicia Rueda
earrings. Marina Garcia
bag. Loewe
opposite
bag. Loewe
coaster. Gucci
rocks. Claudia Di Paolo
coat. Teté by Odette
dress. Baro Lucas
boots. KITULANDY
earrings. Marina Garcia
belt. The IQ Collection
gloves. COS
shoulder jacket. BARO LUCAS
set + belt. The IQ Collection
shirt. Vicolo
boots. KRAC
glove. FURLA
opposite
jacket. Vicolo
dress. Baro Lucas
shoes. Vintage
stockings as turbant. Calzedonia
earring. Marina Garcia
corset. De La Cierva y Nicolás
jumper. Vicolo
shoes. Vintage
opposite
fur coat. Teté by Odette
ring. M de Paulet
fur coat. Teté by Odette
fur coat as undercoat. María Gorof
shorts. VALYTY
shoes. Vintage
hat. Prada
tights. Calzedonia
dress. Michael Costello
stole. Odette Álvarez
opposite
jacket. Vicolo
dress. Baro Lucas
shoes. Vintage
stockings as turbant. Calzedonia
earring. Marina Garcia
jacket. SET
skirt. Antonio Marras
shoes. Rick Owens
hat. UNDERCONTROL STUDIO
jewellery. Pavé The Way® Jewelry
We often speak of artists as vessels, serving as channels through which emotion, archetype, and meaning find expression. But Elizabeth Tabish is something else entirely: not just a vessel, but a mirror. Through her soul-baring portrayal of Mary Magdalene in ‘The Chosen’, Tabish has not only inhabited a role, she has redefined it, shaping a character, a narrative, and herself in tandem, season after season.
“When I auditioned, I was in a place of deep depression,” Tabish shares. “And honestly, I don’t think I would’ve gotten the role otherwise. Her despair felt like my own. That period of darkness — it was a gift.”
Over five seasons, Tabish’s Magdalene has become a vessel for sacred feminine energy — resilient, intuitive, fiercely compassionate. This isn’t performance. It’s transfiguration. From her first tear-streaked appearance to her steady presence at the cross, the tomb, and the resurrection, Tabish’s Mary does more than echo scripture; she testifies to what it means to fall apart and resurrect in the quiet folds of ordinary life.
Schön! chats with Tabish about the role of Mary, making ‘The Chosen’, and more.
Your portrayal of Mary Magdalene has mirrored your evolution. Looking back over five seasons, how has embodying her shaped your understanding of worth and resilience?
I was going through a depression when I auditioned for this role, and honestly, I don’t think I would’ve gotten it otherwise. Her story connected with me — her struggles felt so familiar, her despair like my own. It sounds strange to say, but that period of darkness in my life was a gift. I get to portray this incredible historical figure because of that pain, not despite it. I’ve learned that suffering is not the end of the story. It’s a chapter that informs what comes next.
Over five seasons, we’ve seen how Mary’s pain shaped the way she walks through the world — how she becomes the first to recognize someone in pain, the first to offer kindness, guidance, and patience, embodying Jesus’s teachings to care for your neighbour. She sees and protects the outcasts. She stays at the cross. All the women do. She remains at the tomb and becomes the first to witness the resurrection. Her experience with pain gave her resilience, and her resilience gave her one of the most profound places in history.
You often describe the camera as a “spiritual lens.” How does that perspective influence the way you approach both acting and directing?
I used to be very camera-shy — maybe I still am — but I’ve learned to see the camera as another character in the room. Instead of fixating on my flaws, I’ve tried to let it see me with all of them, recognizing that being seen is a gift. When I’m directing, the camera feels like a friend doing half the work. It helps me express, interpret, and capture something beyond language — the essence of things.
couture dress. Ida Sjöstedt
shoes. My Chalom
sunglasses. TAVAT Eyewear
jewellery. An me
opposite
dress. Sportmax
jewellery. Anton Koppenwallner
As a filmmaker, your stories often explore dreamlike, psychological, and mythological spaces. What draws you to these realms, and how do they connect to your personal or spiritual life?
We often see the same themes in dreams as we do in films. There’s an innate storytelling instinct in us — we can’t help it. Since the beginning of time, we’ve told stories to find ourselves in them. Joseph Campbell and Carl Jung illustrate this beautifully. Our minds operate through stories. Even when we sleep, our brains generate these rich, symbolic narratives. When filmmakers lean into mysticism and the surreal, they help us connect to that shared human thread that gives life meaning. We are all so deeply connected.
‘The Chosen’ has reached audiences worldwide, touching hearts across many cultures. Could you share a meaningful fan encounter, maybe even from the recent Vatican screening, that deeply stayed with you?
Lately, I’ve been meeting so many women from different cultures and backgrounds who share their stories with me. They see themselves in Mary Magdalene. They’ve faced their own traumas, their own darkness. When they see her story, they recognize that she becomes who she is, not despite her past, but because of it. They realize they, too, are like carbon under pressure becoming diamonds, or seeds planted in dark, frightening places — growing, transforming. Together, we’re rediscovering not only Mary’s place in the story, but our own. That pain, trauma, and shame — they don’t define us. They inform us.
top + trousers. Moncler
jewellery. Anton Koppenwallner
opposite
couture dress. Ida Sjöstedt
sunglasses. TAVAT Eyewear
jewellery. An me
Costume and visual design seem to play a big role in how you step into characters. How do you use these elements to deepen your emotional connection to a role or a story?
In visual storytelling, imagery does a lot of the work. Aesthetics can often convey a narrative more directly than dialogue. For instance, Mary’s wardrobe shifts in Season 4 — from soft pinks and blues to deep crimson and blood red. It signals something maturing within her, a growing awareness of the gravity of what’s unfolding. And I didn’t have to explain it. We just feel it. Aesthetics are their own language.
You’re drawn to complex, mystical female characters. Were there any particular films, performances, or directors that first ignited that passion for you?
I’m fascinated by women who hold both mystical and primal energy — who live in tension between desire and restraint, dreams and instincts. Gena Rowlands in Opening Night, Jeanne Moreau in La Notte, Anna Karina in Vivre Sa Vie, Agnès Varda’s Cléo from 5 to 7, Claude Chabrol’s Les Bonnes Femmes, Vivien Leigh in A Streetcar Named Desire, Anne Bancroft in The Graduate, Nicole Kidman in Eyes Wide Shut, Julianne Moore in Safe, Kirsten Dunst in Melancholia, and so many of the women in David Lynch’s work — Laura Dern, Isabella Rossellini, Sheryl Lee, Naomi Watts, Patricia Arquette. They each left a mark.
You’ve said the camera acts almost like a “lie detector,” demanding truth and vulnerability. How do you prepare yourself emotionally for that level of honesty on set?
Honestly, I don’t know. And I don’t know if I ever really succeeded. Sometimes I watch a scene and catch my own impatience or exhaustion bleeding through — and think, “That wasn’t meant to be there.” But the camera sees everything. The performances I’m most proud of often come from a kind of delusional state — like, “This is really happening.” Maybe not the healthiest mindset, but it feels real. And in a way, it is real.
You often weave ritual into your creative process — journaling, candles, music. Could you walk us through what a typical preparation day looks like for you before a big scene or shoot?
When I’m writing, I rely a lot on music and journaling. Music helps bring other worlds into words, and journaling clears my mind. But for acting — especially on intense shoot days — I keep it very practical: sleep, skincare, nutrition. In a way, I try to neutralize myself. I’m definitely not methodical, but I do like to think in character. I tend to be quiet on set and observe. I like to sit in silence and watch things unfold.
In many ways, your portrayal of Mary Magdalene seems to embody the sacred feminine, rooted in pain, intuition, and transcendence. How has that archetype evolved for you personally through this role?
Mary’s story is the sacred feminine. If you look at it symbolically — tormented by demons, healed, following Jesus, staying with him at the cross, witnessing the resurrection — it’s a narrative of darkness to light, death to life. It’s cyclical, relying heavily on intuition and the act of witnessing. She doesn’t turn away from pain; she recognizes it. And because of that, she sees the resurrection first. That feels like a truth women know instinctively. We are cyclical beings. We carry light and darkness. We understand loss, and we understand rebirth. That rhythm lives in our bodies.
You’ve carved a creative path outside the traditional Hollywood system. What have been the greatest challenges and gifts of building a career based on passion and authenticity rather than trends?
The hardest part is not knowing where you belong. There’s no map, no clear footsteps to follow. But that’s also the gift. You build your team organically — not by ticking boxes, but by following connections. You make things that intrigue you, that move you. There’s no external authority telling you, “That’s not how it’s done.” Everything becomes collaboration, not hierarchy. And that’s where the magic lives.
Feeling peachy keen in this Schön! editorial captured and art directed by Annie Noble with fashion by Harriet Nicolson who dresses model Fia Pawlinska in looks by Valentino, Dolce & Gabbana, Dries Van Noten and others, with hair by stylist Saya Hashimoto and make up by Brooke Simons.
full look. Valentino
opposite
earrings. Anbela Chan
full look. Self Portrait x Christopher Kane Residency
earrings. Anbela Chan
opposite
full look. Self Portrait x Christopher Kane Residency
earrings. Anbela Chan
full look. Dries Van Noten
shoes. Roker
earrings, necklace + rings. Goossens
opposite
dress. Dolce & Gabbana
earrings. Alessandra Rich
shoes. Roger Vivier
opposite
skirt. (worn as top). Emilia Wickstead
earrings + rings. David Morris
