In the southeastern region of Brazil resides Belo Horizonto, a city 300 miles north from Rio. It was here that our Editor-in-Cheif Raoul Keil arrived to attend this years Minas Trend Review. Kindly sponsored by Texbrasil, the week away allowed for complete indulgence into the Brazilian way of life and also meant that our instagram feed was awash with amazing images dipicting the diverse and vibrant country!
The fashion shows were a breath of fresh air compared to the usual fare we generally see, not only because of the country’s divine climate (Brazil’s winter season starts in April), but also due to the sheer colourful and experimental spirit on show.
This unique style is what makes Brazilian fashion so intriguing, and nurturing the home grown talent found in Brazil is exactly what the organisation, Texbrasil, aims to do. By supporting their work and helping designers to export local trends to the rest of the world, Texbrasil ensures these up and coming designers receive the recognition they deserve
Minas Trend Review showcased the creme de la creme of Brazilian designers, and guests were welcomed for an extensive meet and greet. They were able to chat about their philosophy and dreams for the future, also providing great insight into the Brazilian fashion industry.
One of them was the team behind Auá. In an eclectic collaboration of fashion and art, the brand reminded the audience of a resourceful Brazilian heritage. Established in 2003, Auá has a history of mixing silk cottons with linen and slowly expanded its collections towards glamourous nightgowns and occasion wear; A timeless concept that works from season to season.
Other eye candy fresh from the catwalk was the work of Mary Design. Mary Figueriredo worked her way up from a fairly poor background and cleverly turned this into her trademark. She uses recycled and leftover materials for sometimes delicate, sometimes bold accessories. Although the idea of turning what would otherwise be rubbish into fine art or fashion is by far not an innovation, Mary Design is part of the overall picture that gives this year’s trend previews a sunny dose of character.
Mabel Magalhaes’ A/W 2013 collection was underlined by an artistic fragility in evening gowns. The brand attempted to create a collection that would both symbolize sophistication and a contemporary spirit. This concept, teamed up with shades of nude, wine and purple, impressed viewers to no end.
Unlike the rest of the fashion world, fashion in Brazil seeks to appeal to a mix of society, here you’ll find fashionistas pairing luxury brands with more affordable pieces creating a look that is edgy and incredibly sexy. That stylish look, seen on the catwalks and the streets of Brazil is what defines Brazil’s DNA like no other.
A brand which we hope will find a market in the UK soon is GIG: Its fragile and lacy designs are underlined by provocative cuts and an almost casual subtleness. The classy pieces are easy to style and yet are distinctly chic. We certainly cannot wait to begin seeing hints of the sunny Brazilian spirit in our own stores.
Thank you TexBrasil for organising an amazing trip to Brazil and most of all, for showing us the cultural roots in which Brazilian fashion will evolve.
To find out more about Minas Trend Review, please visit: http://www.minastrend.com.br/
Words / Caroline Schmitt
Follow her on Twitter @caro_schmitt
Welcome to the 20th issue of Schön! which celebrates the individuals and brands shaping our future. We talk to established labels such as Wunderkind and Longchamp – who show us what they have in store for the new season – billion dollar businesswoman Paris Hilton, and the hottest new design talent, from Iris Van Herpen to David Koma. From grass flip flops at Kusa to hand finished techniques at Ted Baker, innovation in fashion is all around us. Find it on our pages, modelled by the faces of the future: Tian Yi, Chrystal Copland, Baptiste Giabiconi and Francisco Lachowski.
Beyond fashion, we discover developments in fields as diverse as architecture and animation, music, technology and the media. We ask trend forecasters and psychics alike to look into their crystal balls. In The Innovators, we meet the individuals who are changing the way we will think and live. This is not the stuff of science fiction. This is the real future and the future is now. Turn the page for the shape of things to come…
Allow yourself to escape into the whirlwind of the Wunderkind brand, photographed by the mystical Yuval Hen. As the breeze takes you away you will be submerged into a world of sensual freedom – a world that allows a woman to express and define herself. Fluid feminine and tailored shapes in luxurious silks and cottons sweep across the pages of Schön! Magazine. The shoot encapsulates Wunderkind’s unique take on modern elegance; the unexpected play of rich texture on feather light fabrics.
The shoot is accompanied by an exclusive interview with German born designer Wolfgang Joop, the visionary behind Wunderkind. Joop was also the founder of successful brand Joop!, as well as being an illustrator, painter and writer. He talks to us about his brand vision, the relationship between fashion and art what home really means to him.
Art Direction / Raoul Keil
Photography / Yuval Hen
Fashion Editor / Kay Korsh
Hair / Mark Francome Painter using Bumble and Bumble
Make Up / Lynsey Alexander using MAC Cosmetics
Model / Georgia F @ Select
Digital Operator / Annelaure Pothin
Photography Assistant /
Styling Assistant / Vincent Pons
Hair Assistants / Helen Boddy and Matt Jones
Location / studio-spaces.com
Four hundred fearless futurists joined us on Tuesday evening to celebrate the 20th issue of Schön! Magazine. The forward thinking architecture of the new Ravensbourne was a fitting setting for the launch of the Future is Now issue, which showcases all things innovative in a ferociously fresh way. As well as being the first to see Schon!’s latest offering, attendees witnessed 3-D printing in action, 3-D films and installations from the stars of the future, Ravensbourne’s Fashion Promotion students.
Guests were treated to sounds by talented DJ Janos Horvath, while enjoying delicious delicacies courtesy of the Bavarian Beerhouse and drinks from Abnormal Vodka, One Key Gin, FIJI Water, My Smoothie, Kaptive, Little Miracles, Arizona Drinks and Mad Dog Lemonade. The night was topped off with goody bags packed full of treats from our kind sponsors Dr Haushka, Lee Stafford, Vitabiotics, Conscious Skincare, Greenwood Organics, The Vintage Cosmetic Company Makie Lab, Bodhi and Bonny Confectionary, and of course, the latest issue of Schön! All in all, it was the perfect ending to London Fashion Week and the perfect start to a brave new future.
We would like to express our kind gratitude to our sponsors and supporters for this magnificent event.
In collaboration with.
Ravensbourne is a hotspot for creative energy, offering various courses spanning fashion, television, broadcasting, interactive product design, architecture, graphic design, animation and music production. Attracting some of the most diverse and innovative minds from these fields, this college is determined to shape the future, rather than be shaped by it. The students at Ravensbourne are taught to collaborate and innovate at every level and to think beyond conventions to become genuinely creative. We at Schön! are honoured to host our event at one of Ravensbourne’s beautiful facilities on campus.
Or visit online here
The Bavarian Beerhouse
The Bavarian Beerhouse is an authentic German restaurant with two locations in London, where ‘Dirndi’ and Lederhosen clad waiting staff serves ice cold beer and hearty Bavarian food. It is also home to the UK’s number one Oktoberfest event, bringing the famous German festival to London each year in September and October. Schön! once again has the pleasure of welcoming the Bavarian Beerhouse as the caterer for our upcoming event.
Abnormal Vodka, as its name would suggest, is anything but normal. This is a drink that burns, kicks, screams and refuses to go down too smoothly which, according to Abnormal Vodka, is a good thing. This is called flavour. Our guests will be able to sample this unique vodka at our event.
One Key Gin
One Key Gin is a venture into a new realm of gin, with its exotic botanicals, unusual ingredients and award-winning, one-of-a-kind bottle design. One Key Gin was created in 2009, with one simple goal in mind: to produce a totally different and innovative gin. Our guests will be able to admire the beautiful bottle and taste this tantalising tipple for themselves at our event.
Mad Dog Lemonade
Tired of sugary energy drinks, but still tired enough to drink them? Mad Dog Energy Drinks has the perfect solution: an energy drink with 80mg of caffeine, 1,000mg of Taurine and vitamin B, but only as much sugar as a glass of real orange juice. Our guests can enjoy the fresh lemonade taste and natural ingredients.
“Far from pollution. Far from acid rain. Far from industrial waste.” This is the ethos of FIJI Water, which strives to provide you with the cleanest H2O possible. According to FIJI Water, remoteness is the key to sourcing water that is purer and richer in taste than any other bottled water. Fiji, an island of beauty, nature and remoteness, provides the perfect source. Enjoy water that has never been touched by human hands or come in contact with the pollution of the 21st Century. Now that’s clean.
The origin of Little Miracles can be traced all the way back to China, where the creator of this health and energy drink discovered the power of the Chinese Ginseng root, which helped farmers double their efforts during harvest time. After this discovery, samples were reworked into a powerful concentrate using carefully selected Panax Ginseng in its purest form. Little Miracles is organic energy that comes in delicious flavours, such as black tea, white tea, and green tea.
mySmoothie plants its roots in Sweden, where founder Domenique Forsberg developed the drink from the berry smoothies her grandmother used to make for her. Forsberg developed the drink, which has become a hit around the world. Our guests will enjoy the distinct Swedish flavour in every sip of these super smoothies.
Healthy is the new word in beverages today and that is exactly what Kaptive provides with its new drink containing coca leaf and green tea. Among other things, the coca leaf stimulates, relieves hunger and enhances energy, while the green tea helps fight cancer, rheumatoid arthritis and high cholesterol. While partying at our event, our guests will be able to reap all these benefits by simply enjoying a refreshing beverage.
Coming all the way from the USA, AriZona will provide us with great tasting teas in a variety of flavours, including healthy green tea, pomegranate green tea, and blueberry white tea. Already popular in the USA, these delicious detox drinks are beginning to make a mark in the UK.
Award winning natural skin and hair care brand Dr. Hauschka uses biodynamic farming to guarantee the highest quality of healing plants in its products. Our guests will have the opportunity to try this unique and luxurious brand for themselves.
“Have fun. Look wicked. Smell beautiful.” So says award-winning hairstylist Lee Stafford, who has treated our guests to a fantastic hairspray from his ‘Pink’ haircare line, a range of products that actually do what they say on the bottle!
Vitabiotics has over 40 years’ experience in producing different types of vitamins for any stage of life. Innovation is the key to its success, which is why the brand strives to use the latest scientific advancements to help put the health back into modern lifestyles.
Conscious Skincare, unlike many commercial ranges labeled organic or natural, does not add any ingredients to its products that aren’t beneficial to skin. There are no perfumes, fillers, thickeners or bleaching agents used in this skincare range. Our guests will have the chance to try this up-and-coming line of skin care products, with its naturally rich textures and gorgeous scents.
Greenwood Organics is a handmade skin care range using the highest quality organic oils. It offers lotions and potions that treat anything from dryness to acne to keep you looking your best, naturally.
The Vintage Cosmetic Company
The key to any fabulous look is perfect make-up, and any make-up connoisseur knows that the key to perfect make-up is the perfect tools: the eyeshadow brush, the foundation brush and, of course, some beautiful false lashes. The Vintage Cosmetic Company offers this and more to its customers, with fun and flirty lashes in creative, covetable packaging.
A unique doll. It sounds like a bit of an oxymoron, with most dolls being produced by the thousands for different toy stores around the world. However, this is exactly what you can get at Makie Labs: a one-off doll made completely by you. Makies are 10” poseable dolls than you can customise by choosing eyes, nose, jaw, smile, hair and clothes. Want a unique doll that can look any way you would like? Makie Labs is where you need to go.
Bodhi strives to provide luxury skincare products that awaken your mind, indulge your senses, are friendly to the environment by using recycled packaging and also free of artificial ingredients. Our guests can sample the delightful scents and rejuvenating properties of these all natural products at our event.
We normally associate marshmallows with sitting around a campfire, but the clever creators at Bonny Confectionary have put a new twist on the humble sweet with their flavoured marshmallow pops, dippers and jars. Perfect for any party, including ours!
Schön!20 – The #FUTURE is now
Welcome to the 20th issue of Schön! which celebrates the individuals and brands shaping our future. We talk to established labels such as Wunderkind and Longchamp – who show us what they have in store for the new season – billion dollar businesswoman Paris Hilton, and the hottest new design talent, from Iris Van Herpen to David Koma. From grass flip flops at Kusa to hand finished techniques at Ted Baker, innovation in fashion is all around us. Find it on our pages, modelled by the faces of the future: Tian Yi, Chrystal Copland, Baptiste Giabiconi and Francisco Lachowski. Beyond fashion, we discover developments in fields as diverse as architecture and animation, music, technology and the media. We ask trend forecasters and psychics alike to look into their crystal balls. In The Innovators, we meet the individuals who are changing the way we will think and live. This is not the stuff of science fiction. This is the real future and the future is now. Turn the page for the shape of things to come…
THE #FUTURE IS NOW!
Our Editor-in-Chief Raoul Keil has just got back from 080 Barcelona Fashion, a four day event showcasing 28 designers and brands and their Autumn/Winter 2013/14 collections. A buzz was in the air, with a record number of 28,000 people attending, and Raoul was delighted to be invited to join the judging panel. Here is his pick of the ones to watch from Barcelona…
First up was Sur, a brand new label launched at the event. Creative Director Laura Figueras is a Barcelona native based in the UK, who combines the sophistication of London with the heat and colour of the Mediterranean. The luxury womenswear label is feminine and floaty, with muted colours peppered with pops of pinks and yellows. Look out for the collection’s arrival in London this September with a pop-up store and showroom.
Later in the day, Josep Abril showed his menswear label, which he originally launched in 1996 whilst Creative Director for Armand Basi One. Since then, he has won the Gaudi Prize and the GQ award for best national designer for menswear. His collection featured dark colors of black, grey, and blue with fitted trousers and shirts and stylish business and casual wear.
The next day, Miriam Ponsa showed the garments which won her the La Roca Villa 080 Barcelona Fashion Prize for the best collection, one of several honours awarded to the Catalan designer. Her winning collection, ‘The Golden Harvest’, is based on honey pickers from tribes around Spain who follow the paths of flowers to the best beehives for cultivation. The inspiration is easy to see in the bee-keeping head pieces and hats with chiffon face coverings. Wool is the key element of the collection, which features flowing dresses and tops of muted colors. View it at: http://www.miriamponsa.com
Whether fashion veterans or first timers, all of the designers at 080 Barcelona Fashion impressed us with their bold and stylish creations. Information on the other participating designers and brands can be found at: http://www.080barcelonafashion.com/wordpress/fall-winter2013/.
Words / Schuyler Sorensen
Follow her on Twitter @Skye114
Schön!19 – Isabeli Fontana #EPIC
Schön! Studios is Proud to Present…
Welcome to Schön!’s 19th issue, which celebrates the magic of cinema in all its diverse forms. Isabeli Fontana smoulders as a femme fatale in our cover story, while top models Ashley Smith, Codie Young, Eugen Bauder and River Viiperi all have starring roles. Mischa Barton tells us why she loves horror movies, Carmen Electra celebrates the iconic actresses of the 1960s and we catch up with iconic Spanish screen siren Rossy de Palma. Behind the scenes, we speak to the industry’s top talent, from BAFTA winning costume designers to hotshot young directors. So, turn off your telephone, tuck into your popcorn and join us for a cinematic feast.
Special thanks to Andre Birleanu and the team of Supreme Rocket Productions
In ‘Admit One’ photographer Saga Sig captures the crux of legendary movie characters in a modern day twist. We start with Rachael from ‘Blade Runner’ who takes on the tough essence of her famous quote “I’m not in the business…I am the business” in a black leather constructed dress by PPQ clad with a high collar and spiked enclosure. Mia Wallace from ‘Pulp Fiction’ also exudes a modern take on Uma Thurman’s character with pink hair, the classic painted on lip and sexy pose capturing her persona. Moving through this shoot is like attending multiple cinema shows in one swoop as we meet Veronica from ‘Heathers,’ Andrew Clark from ‘Breakfast Club,’ Padmé Amidala from Star Wars and finishing off with Lila Crane from ‘Physco.’ Styled by Anna Trevelvan in designs by Gucci, House on Holland, New Era, McQ and Lacoste, the cinematic feel of this shoot is captured in style.
Photographer/ Saga Sig
Styling/ Anna Trevelvan
Styling Assistants/ Altie James Gardner and Katie Lorga
Model/ Jess Houghton @ Next
Make Up/ Thomas de Kluvver @ D+V Management using MAC Pro
Hair/ Lok Lau @ CLM using Bumble and Bumble
Manicure/ Michelle Humphrey at LMC Worldwide using OPI
Raoul Keil, our editor-in-chief of Schön!, has just returned from Mercedes Benz Fashion Week Madrid. The experience was overwhelmingly positive. Madrid houses a small but incredibly enthusiastic and supportive fashion community. Supported by wonderful celebrations and innovative PRs, Madrid put on a fashion week that felt like a true event rather than a business tool.
The week kicked off on 30th of August with DELPOZO, a Spanish heritage brand founded in 1973 and newly under the creative control of Josep Font. Font showed his womenswear in a gorgeous plaza, the perfect setting. His clothes were feminine, structural yet ephemeral, with lace and prim collars abounding. You can see the collection at the brand’s website. @ http://www.delpozo.com
The highlight of the second day was Ágatha Ruiz de la Prada, whose clothes were conceptual and irreverent. Models wore love heart mask/hat combinations and at least one sported a birdcage around her waist. Other pieces included shape garments and squiggle bras, all in an electric colour pallet. You can see shots of her collection here.
Davidelfin showed the next day, and the brand’s combined menswear and womenswear collection proved to be a major high point of the week. It was a structured affair, a perfectly tailored parade of illusions. What appears to be a skirt and a top is a dress, connected by a gleaming zipper down the back; a standard man’s shirt sports an open back.
Also featured were jumpsuits (again with those very silver zippers) and the shortest shorts imaginable paired with those open-back shirts on both men and women. You can view the collection and a video here.
Ana Locking, a line designed by Ana González, showed their “Time Capsule” collection on the fourth day. Gonzáles’ work was a fascinating remix of traditional silhouettes; a drop-crotch here and a rounded shoulder there transforming familiar pieces into something unexpected with a dash of art-deco madness.
Another highlight of the fourth day was Ion Fiz, whose menswear and womenswear relied on graphics to give classic shapes a modern pop. You can see the Ana Locking collection here and Ion Fizz’s collection here.
Madrid Fashion Week was a refreshing and exciting reminder of what an amazingly supportive community fashion can bring together (and how spectacularly well-dressed that community can be). Schön! would like to thank the city of Madrid for being so welcoming. For more information about Mercedes-Benz Madrid Fashion Week visit their website. http://www.mercedesbenzfashionweekmadrid.com
A special Thank you to Elena & Rafael! XX
If there’s one thing Julie Newmar doesn’t do…well it doesn’t seem that this statement can even be made, as this actress, model, businesswoman and dancer has done and conquered seemingly any trade she has pursued. Not only has she starred in dozens of movies and television shows, she has a Steven Spielberg movie named after her, was the original Catwoman in the “Batman” television series and has fiscally-insured legs for $10 million. Even after the birth of her son, Newmar continues to pursue a career as a model in her 60s and does not seem to be slowing down anytime soon.
Interview by Brett Bailey
Editor / Melissa Kahan