Revered for its deluxe handcrafted pens and lighters, S.T.Dupont has boasted an elite clientele – including the likes of Coco Chanel, Nelson Mandela and Winston Churchill – for more than 140 years. It’s therefore hard to imagine that the company had experienced something of a dry spell before current President Alain Crevet came on board. Schön!’s Editor-in-Chief Raoul Keil gets to grips with S.T.Dupont’s major turnaround, thanks to the genuine excitement and savvy marketing of Crevet, who explains how he took the brand back to its roots -whilst also seeking to offer other artistic and creative approaches. Most notably the Mon Dupont Collection launched in 2011 in collaboration with Karl Lagerfeld. Read the full interview in issue 22 of Schön!
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