Hip hop’s favourite musical festival Rolling Loud will take over Inglewood, California this weekend and the lineup is a promising medley of tastemakers. From viral newcomers like Ice Spice, Central Cee and Coi Leray to heavyweights like Future, Lil Wayne and Playboi Carti. Former Schön! print stars Saweetie, Aminé and Lil Yachty will also entertain crowds at Hollywood Park Grounds by SoFi stadium from 3 – 5 March. And if you’re not in California this weekend, you’ll be pleased to hear that Rolling Loud has big plans for Miami, Europe and Asia too. Inglewood is steeped in rich Hip Hop history so it is the perfect spot to catch the hottest acts of 2023 in one place. Ahead of the festival, Schön! asked some LA creatives who their ones to watch this weekend are. From names you know and love to artists on the come up, take notes!
Coi Leray
Coi Leray is the future of women artistry. From music, personality, mindset, fashion, dance, and overall star appeal. Next, I’m looking for her to be on the big screen in movies. She’s going to have a long career. She keeps growing and evolving. She’s not going anywhere for a while.” – Thaddeus Dixon, Grammy-nominated producer
G Perico
Definitely G Perico. He’s a friend of mine and I’ve watched him hustle his way into the industry from the ground up. He’s just such a genuine wholehearted human who also happens to be super talented and deserves all the shine! – Dvnni, Singer-songwriter
Lil Wayne
Music is constantly changing. Sometimes for the best, sometimes for the worst, but these artists are definitely moving music forward: Zzz, 500 Raxx, Vory, Kaycyy and 2rare. Their new era sound mixed with their authentic style is the perfect combination of longevity and star quality. With that being said, the goat still takes the WIN. Lil Wayne releasing new music gives this new generation a chance to see why he’s considered the goat. – Meg B, Podcast host
Kamaiyah
I gotta see Kamaiyah, G Perico, OT Genesis, Larry June and Money Man. G Perico and OT Genesis bring that LA energy and Kamaiyah isn’t new but she’s definitely underrated so I’m excited to see how the audience reacts to her. – Christiana Lucratif, Photographer
Cam & China
I’d look out for Kalan.FrFr, Su’Lan, Trae tha Truth and Kamaiyah. Cam & China have some smooth punchlines, got a really dope aura of solid sisterhood while both standing with unique visuals and bars. – Sharíck LaMay Gums, Digital producer + host
photography. Simon Chasalow for Rolling Loud
Rolling Loud California 2023 will kick off from 3-5 March at Hollywood Park Grounds adjacent to SoFi stadium in Inglewood. Tickets are available now.
words. Shama Nasinde
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