Schön! 40 digital cover | saweetie

jacket + dress. Les Benjamins
bracelet. Saweetie’s own
rings. Sig Ward Jewelry

Social media darling Saweetie, gracing this digital cover of Schön! 40 in styles by Les Benjamins, went from posting car raps on Instagram to becoming one of the leading voices in West Coast rap.

It’s an impactful time for women in Hip Hop. Aspirational content drives social media, and women have emerged as its main producers and curators. Rappers like Saweetie have cleverly captured the influencer zeitgeist. The 27-year-old multi-platinum artist grew a loyal fanbase by posting videos of herself rapping in her car on Instagram and broke into the mainstream with 2017’s viral track ICY GRL, which has racked up over 150 million Spotify streams. Since then, she’s had a 2020 chart hit with single My Type and collaborated with iconic contemporaries like City Girls and Doja Cat. Now, Saweetie’s hoping to release the album of the summer.

coat. Karl Kani
bracelet + earrings. MORDEKAI By Ken Borochov

shirt. Alina Anwar Couture
shorts. Dolce & Gabbana
shoes. Nubikk
belt + jewellery. MORDEKAI By Ken Borochov

Through her uplifting music and online content, Saweetie — also seen in this piece wearing selections from Karl Kani and Nubikk — has crafted a Californian fantasy of leisure and luxury. Beyond the glitz and glamour, Saweetie (real name Diamonté Harper) is grounded with just the right balance of CEO energy and down-to-earth relatability. “I’m a businesswoman before I’m an artist. I had my own clothing boutique in college which actually helped fund some of my charges from university,” she shares. “I’ve always liked getting my own money. It’s just the energy from women in my family. It’s infectious. They’re all independent and they’re all go-getters.”

Saweetie has mastered making herself an accessible persona by using TikTok, Twitter and Instagram to break the wall between celebrity and fan. On YouTube, she offers sisterly life and business advice in her mini-lecture series Icy University and invites fans behind the scenes of work and play in the meme-filled The Icy Life. “I always tell people the world, or fans, no longer want the mysterious artist,” she explains. “They want the artist they feel like they know. I feel like quarantine has allowed me to get a step ahead in my career so that the fans can know who they’re supporting.”

top. Karl Kani
earrings. Dylan Lex
necklace. Saweetie’s own
rings. MORDEKAI By Ken Borochov

jacket. Les Benjamins
shirt. Karl Kani
trousers. Gasanova
shoes. Enrico Cuini
hat. Born To Roam
necklace + rings. Sig Ward Jewelry


Discover the full editorial and our chat with Saweetie in print in Schön! 40. You can download your issue with this digital-only cover exclusively here

Get your print copy of Schön! 40 on Amazon UK, Amazon FranceAmazon ItalyAmazon SpainAmazon NetherlandsAmazon Poland and Amazon Sweden

This digital cover + editorial from Schön! 40 has been produced by

photography. Ricky Alvarez @ Early Morning Riot
fashion. Wilford Lenov @ Celestine Agency
production. Danielle Hawkins @ Tunnel Production
talent. Saweetie wearing Les Benjamins, NubikkKarl Kani
hair. Adrianne Michelle
make up. Deanna Paley
videography. Spazz
photography assistant. Zachary Shea
fashion assistants. Kyle Hayes + Gloria Johnson
words. Shama Nasinde


Schön! Magazine is now available in print at Amazon,
as ebook download + on any mobile device

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