interview | artemas

hoodie. ORIOL CLAVELL

Artemas doesn’t romanticize the process — he trusts it. What started as an attention-seeking urge and a teenage obsession with Nirvana has evolved into an instinct-led, genre-blurring career built on feeling rather than calculation. From scrapping entire eras to accidentally landing the most streamed song in the world, Artemas has followed his gut at every turn. His third mixtape, LOVERCORE, captures that freedom in full: dramatic, synth-soaked love songs that feel physical, messy, and alive. Written largely in motion — between tours, sleepless nights, and subconscious flow states — the project marks a shift toward more live, band-driven energy, and a new chapter he’s eager to bring to the stage in 2026.

graphic t- shirt + trousers. The Society Archive
opposite
full look. Feng Chen Wang
boots. untitlab

What first made you want to create music, and when did you realize it was something you wanted to seriously pursue?

I was always an attention seeker. I grew up wanting to be an actor, but I fell in love with Nirvana when I was 16 and have taken it seriously ever since. I tried being in bands at school, but no one was taking it seriously.

Who or what were your biggest influences when you were first starting out as an artist?

I loved all the classic grunge stuff in the ’90s and then kind of went on this long journey. The early The Weeknd trilogy was super important for me to make the leap from bands to more contemporary stuff. I liked the mystique and the antihero he was presenting himself as. Nostalgia, Ultra too. I love the freedom they both have in those mixtapes, and that’s how I want to feel in the studio.

Early on, what was the biggest challenge you faced trying to find your sound?

Once I stopped forcing it and let the music process just be free and not calculated, I started doing things that I recognize as Artemas traits. I’ve spent the vast majority of my 20s pushing buttons and moaning into a microphone, so I think that helped.

Looking back now, is there a moment in your early career that feels like a turning point for you?

I had been making these dark R&B demos on the side of the old iteration of my project. It felt so strange at first, but I just fell in love with the world I was creating. I scrapped everything I had put out to that point, and what followed was six months that ended with having the most streamed song in the world for something like two weeks. At the start, I literally had about 100 fans.

full look. Feng Chen Wang
opposite
full look. Isabel Marant

When you sit down to make music, what usually comes first for you — a melody, a lyric, or a feeling?

I lay down some kind of vibe — chords, a beat, whatever. Then I get on the mic, and whatever the first melodies I spew out are tend to become the song. It’s all instinctual.

For LOVERCORE, did you go into the project with a clear vision, or did it reveal itself as you worked?

For the first time ever, yes. Although about half the songs were already written when I came up with the concept. I think I was trying to define what I was making or what I was trying to do. It’s definitely the most selfish thing I’ve made.

How do you know when a song is “finished,” especially when emotions are still evolving?

When you start spending hours on a song and then listen to the previous version and it’s not better. It’s either the easiest thing in the world or a fucking slog.

Your third mixtape, LOVERCORE, dropped earlier this fall. How would you describe this project compared to your previous releases?

It feels like a band. Definitely more live than my previous stuff. I was listening to a lot of ’80s new wave and electropop. The songs are more songy for sure.

What does the title LOVERCORE mean to you, and how does it reflect the themes of the mixtape?

It’s a collection of overly dramatic, reverb-soaked, synthy love songs, and it felt good and looked good written down. I saw two comments back to back the other day that said, “This is a great title,” and “Corny title.”

full look. Kate Bigwood
jewellery. Skythè
opposite
full look. Valentino

Was there a specific emotion, experience, or period in your life that inspired this project?

It must be my subconscious. I don’t know where the songs and themes come from. I don’t know why my lyrics are so intense and physical. I’ve spent the last few years traveling the world on tour, so my sleep is fucked and I live in this weird bubble. I guess that’s made it easier to tap into a flow state.

Is there a track on the mixtape that feels especially personal or important to you?

“As I Wave Goodbye” is heavily slept on. It makes me really sad in a good way when I listen to it.

Your music often connects deeply with listeners — what do you hope people feel or take away after hearing LOVERCORE?

They can feel what they want to feel. I hope there are moments that give them goosebumps. When a song really moves me, I feel it physically.

You’re heading out on tour in 2026 — how are you feeling about bringing this era of your music to the stage?

I can’t wait. Playing the same songs for as long as I did was getting tiresome.

What can fans expect from the 2026 tour that might be different from your past live shows?

No spoilers.

How does performing live influence the way you create or think about music in the studio?

I’m trying to write longer songs.

As you move into 2026, what are you most looking forward to — both creatively and personally — and what are you manifesting for the next year?

I’ve got to wrap up this damn new music I’ve been cooking before I go on tour in a month.

full look. Frankie Yiakoumi Staples
jewellery. Skythè
opposite
full look. Oriol Clavell

photography. Sean Newton
fashion. Jermaine Robinson
talent. Artemas
make up. Tom Easto
movement direction. Shokirie Amar Tyler Clarke
production. Sean Newton + Jermaine Robinson
lighting assistant. Perry Walker Smith
studio. Jack Nowell & Sub Station Studio
interview. Kelsey Barnes