giorgio armani | the autumn/winter 2025 campaign

Giorgio Armani’s Autumn/Winter 2025 campaign, captured by Karim Sadli, distills simplicity into an almost silent grace. Set against nothing but light itself, models Liu Wen, Edie Campbell, Samuel Elie, Simon Nessman, and Clément Chabernaud stand without props, draped in pieces that feel both essential and electric. The images – shot in colour and black-and-white – celebrate gesture over setting and let the clothes quietly do the talking. It’s Armani stripped to its very essence: clarity calling you to step into the frame.

This season, the mood is incisive understatement. Armani’s precision design ethos is made tactile, offering immediacy and confidence rather than distraction. Think air-soft tailoring with clean lines, slim knitwear draping like second skin, and structured outerwear in neutral tones that catch the light exactly where they’re supposed to. Longline overcoats with minimal lapels, silk cami tops paired with trouser silhouettes that feel cut to movement, and discreet accessories that enhance rather than interrupt.

The eyewear feels unmistakably Armani – minimalist frames in soft acetate in homespun shades of ivory, charcoal, and sand. Rounded rectangles and gentle cat-eye contours bracket the eyes with structure, while matte finishes mute the glare.

photography. courtesy of Karim Sadli
words. Gennaro Costanzo