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Fashion’s favorite chameleon has his sight set on a new horizon. A$AP Rocky has been appointed as Ray-Ban’s inaugural Creative Director, signifying a significant shift in the brand’s direction.

The partnership will see Rocky launch the Blacked Out Collection in April. The range features reimagined Mega Icons with gold-plated details and ultra-black lenses, blending classic design with contemporary style. 

“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” said Rocky. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”

Ray-Ban’s President Leonardo Maria Del Vecchio emphasised the strategic alignment, noting that Rocky’s ability to transcend multiple creative disciplines perfectly complements the brand’s pioneering spirit. “He’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage.”

Beyond designing eyewear, Rocky’s role will encompass campaign direction and store redesign, integrating music, fashion, and artistic expression into the brand’s global strategy. With his extensive experience in music, fashion, and design, Rocky brings a multidimensional approach to this groundbreaking appointment.

Find out more here.

photography. Ray Ban
words. Gennaro Costanzo

Amiri and Maison Mihara Yasuhiro have joined forces to launch a limited-edition sneaker that meshes their signature styles into a fresh, exciting design. The collaboration combines Amiri’s Skel Top-Low with Maison Mihara Yasuhiro’s OG Sole Sneakers Peterson, celebrating the unique identities of both brands.

Inspired by the DIY spirit of Mike Amiri and Mihara Yasuhiro, this hybrid sneaker blends inspirations, materials, and cultures, connecting Amiri’s Hollywood vibe with Maison Mihara Yasuhiro’s Tokyo roots. Both brands share a dedication to craftsmanship and quality, evident in this collaborative creation.

The Amiri X Maison Mihara Yasuhiro sneaker features Yasuhiro’s iconic ‘original sole,’ crafted by hand using clay, paired with Amiri’s signature nappa leather ‘Bones’ appliqué on a canvas body. Key design elements from both brands are combined, with co-branded woven labels on the tongue and heel adding a distinctive touch.

The campaign draws inspiration from Hollywood epics and Japanese cult classics, specifically Takeshi Kitano’s 2000 film Brother, his sole Japanese-American production. Atmospheric black-and-white images capture countercultural groups roaming city streets that could be Los Angeles or Tokyo, mirroring the movie’s iconic scenes. Dressed in Amiri tailoring and the Amiri X Maison Mihara Yasuhiro collaboration, their clothing represents a shared identity and community.

Available in two color options — white with black details and vice versa — the sneaker is available in limited quantities worldwide through select Amiri stores and exclusively at Maison Mihara Yasuhiro stores in Japan.

Find out more here.

photography. Amiri
words. Gennaro Costanzo

Marshall and streetwear label Awake NY have joined forces to launch their first product collaboration: a limited-edition redesign of the iconic Marshall Acton III Bluetooth speaker. Merging Marshall’s legendary audio engineering with Awake NY’s avant-garde design ethos, the Acton III Awake NY Edition redefines audio aesthetics, blending striking visuals with premium sound.

The speaker features a bold black-on-black houndstooth pattern with embossed detailing and subtle blue LED accents, offering a modern twist on Marshall’s classic design. The grille showcases overlapping Marshall and Awake NY logos, symbolising the union of two cultural icons. Awake NY founder Angelo Baque’s streetwear sensibility shines through, transforming the speaker into a statement piece that balances audacity and sophistication.

Beyond its visual appeal, the collaboration emphasises sound quality and creativity. The Acton III retains Marshall’s signature audio performance — crisp highs, robust mids, and deep bass — while positioning itself as a “catalyst for community and creative expression.” The partnership aims to resonate with music enthusiasts and design aficionados alike, bridging street culture and high-fidelity audio.

Marshall will present the exciting collaboration on February 6th in their store in New York, with a special performance by HiTech and DJ Swisha.

Discover more here.

photography. Marshall
words. Gennaro Costanzo