Whether you’re chasing the sun across the Amalfi Coast or strolling through a city heatwave, Summer 2025 arrives dressed for the part — vibrant, effortless, and just a touch nostalgic. Schön! rounded up the collections that captured that feeling best. Fendi rewinds to 1970s Rome, channeling the spirit of cinema, coral reefs and Susy Dyson’s iconic fashion-film frolics through the Eternal City. Etro takes to the Mediterranean with featherlight tailoring, playful paisleys and painterly prints, while Canada Goose rethinks its outerwear DNA for warmer forecasts — think cropped jackets, wind-ready shorts and sunglasses built for long days outside. And there’s so much more. The mood might shift from one brand to the next, but the message is clear: this summer, the best looks are the ones that let you breathe.
As Fendi celebrates its centenary, the house dips into its own archives — specifically, 1977 — revisiting Histoire d’Eau, Karl Lagerfeld’s debut ready-to-wear collection, captured not on the runway but in what many consider the world’s first fashion film. The Summer 2025 collection channels that same carefree Roman sensuality. There are red coral motifs on swimwear and sculpted jewellery, lemon-hued maxi dresses, and silk shirts printed like vintage postcards. Accessories embrace coastal craft: raffia totes, leather jellyfish charms, flat-form wedges wrapped in bandana prints. Even menswear leans into the fantasy with coral-striped knitwear and FF jacquard sandals made for stylish wandering. It’s a Roman holiday, the Fendi way.
Available here.
Etro’s summer journey winds through the Mediterranean’s coasts and islands, bringing with it a wardrobe of sun-splashed paisleys, tiled florals, and linen-blend layers. Women’s looks float by in poplin, twill, and gauzy silks — adorned with fil coupé embroidery and tapestry florals — while menswear adds soft tailoring, suede jackets, and painterly prints to the mix. The standout moment, however, is the special collaboration with artist Agostino Iacurci, whose bold botanical motifs reimagine Etro’s codes on scarves, duffels, and cotton T-shirts. The result is wearable escapism, stitched with Etro’s bohemian soul.
Available here.
This summer, Pharrell Williams trades the runway for the rolling hills of England in Louis Vuitton’s Spring-Summer 2026 Men’s Pre-Collection. There’s tweed on puffers, pearls on Oxfords, and camouflage reimagined as Monogram Surplus, turning rural dress codes into something altogether more playful. Tailored denim suits sit alongside silk sets speckled with water droplet motifs, while a grey three-piece with flared trousers brings a dose of indoor elegance to the outdoors. Accessories lean into the theatrical: blue Monogram bags in sharp, structured shapes, a full-size beagle-shaped bag, and even a toast-shaped one — a fun homage to the English breakfast, naturally. From glamping gear to bejewelled blousons, it’s a summer collection that mixes tradition and absurdity in a way only Pharrell can.
Available here.
Usually known for its cold-weather gear, Canada Goose shifts gear for Summer 2025, offering sun-friendly layers in breezy neutrals and washed-out pastels. Think cropped windbreakers and matching shorts (Kaslo for her, Killarney for him), breathable tees, and Faroe sunglasses made for long days outdoors. Lightweight, fuss-free, and quietly technical, these are the kind of pieces you forget you’re wearing — until someone asks where you got them.
Available here.
Carhartt WIP keeps playing with contrasts in its Summer 25 women’s collection, captured through the lens of Paris-based photographer Fiona Torre. Her instinct for pairing softness with structure mirrors the collection’s mood, where rugged denim and utilitarian staples intersect with delicate cottons and sun-faded jersey. Anchored by pieces like the W’ Brandon Double Knee Pant and OG Active Jacket, the collection nods to Carhartt’s workwear roots, while lighter layers and reworked proportions offer a more reflective, quietly expressive take on summer dressing.
Available here.
Ever wanted to feel like Nara Smith? For Summer ’25, Linni Caro makes your dream come true. In their latest collection, Forbidden Bloom Theory, sculptural flowers, sheer layers, and silhouettes sway between romanticism and rebellion. The Ukrainian brand’s signature handwork is prominent: organza petals are laser-cut, shaped by flame, and stitched into bandeau tops and sculptural skirts. A new bolero silhouette transforms from a structured sleeve into a soft scarf-like wrap. Transparent shirts and tailored trousers provide masculine contrast, anchoring the collection’s airy volume. And we can’t forget the dresses: a pink maxi with a detachable floral top, easy slip dresses, sheer overlays — all made to mix, match, and rewear. Accessories bloom too, including 3D floral bags, dandelion-yellow gloves, and a dramatic face veil for when you want to make an entrance.
Available here.
This summer, Berlin-based eyewear brand MYKITA is also releasing the MYLON HYBRID collection — combining high-tech MYLON® with sleek stainless steel to deliver the best performance whether you’re out soaking the sun or training in the gym. The collection features four standout frames: BIRCH, FERLO, CYPRESS, and MOJAVE. Each frame has a solid, metallic frame paired with the lightweight, durable MYLON® surface, creating a tough and striking design. The classic aviator and navigator shapes also receive a contemporary update, while perforated surfaces and angular sidepieces add a technical, utilitarian flair.
Available here.
Stone Island’s Spring-Summer ’025 collection brings tech-forward innovation to the forefront with its UV-Reactive pieces, showcased by musician John Glacier and rapper Giggs in the latest campaign, Community as a Form of Research. The standout 7100011 Nylon Ripstop Parka worn by Glacier features a unique Scan Camo pattern, crafted from scans of archival Stone Island camo, then layered and reworked into a salt-flat-inspired design. What sets it apart is the UV-reactive ink, which reveals hidden graphic details under sunlight, giving the parka a dynamic, almost living quality. On the other side, Giggs rocks the 5100057 mock neck jumper, a thick viscose-nylon knit that feels handmade yet is infused with UV-reactive pigments. The colours subtly shift when exposed to sunlight, adding an unexpected, playful dimension to the oversized silhouette.
Available here.
SUNNEI’s new beachwear line brings a laid-back but considered approach to summer dressing. There are reversible bikinis, easy one-pieces, oversized towels and matching shirt-and-short sets in everything from signature stripes to colour-blocked combos. The standout is a clever one-piece called the ONEOFONE Mono Bikini that can be worn as either a top or a bottom, depending on your mood. Designed as a tight edit for SUNNEI fans, the collection is only available through the brand’s website and its freshly opened Milan flagship.
Available here.
photography. Canada Goose, Carhartt WIP (Fiona Torre), Etro, Fendi, Louis Vuitton, MYKITA, Stone Island, SUNNEI, Linni Caro
words. Gennaro Costanzo
