discover everything | parajumpers aw21

full looks. Parajumpers

From the label’s launch in 2006, Parajumpers’ Creative Director Massimo Rossetti has been inspired by the members of the 210th Rescue Squadron, located in Anchorage, Alaska, who embark on search and rescue missions and encounter extreme weather and circumstances. That’s why adapting to intense conditions, whether they are found deep in the wilderness or in a crowded metropolis, has been at the label’s core since its creation. Now, the innovative outerwear brand continues with a signature approach toward durable and long-lasting clothes that allow fluid movement, encourage exploration and provide unending comfort. Today, Parajumpers is back, introducing new families and a new category — POLAR GEAR — for its AW2021 collection.

For the Men’s Collection, Parajumpers focuses on garment dyeing and introduces new, high-quality pieces seen in lines like FEATHERWEIGHT (lightweight soft puffers with matching padded pants for extra warmth), PARARESCUE (adding to the adaptability of garments with a versatile ripstop bodywarmer), TRIBE KNITS (beautifully made Aran patterned jumpers and hoodies alongside a Canadian knit cardigan), CHENILLE and BASIC for simple yet timeless looks.

full looks. Parajumpers

The Women’s Collection is equally exciting. New families such as OUTSTANDING, which combines elements from the beloved trench and down puffer jackets, and POLAR PUFFERS introduce soft and warm Cordura-made pieces in colours So Red and Barely Blue. For the in-between months, look no further than the light NEXT GENERATION family and the FLEECES & KNITS collection for layering pieces to place underneath other fashion-forward, long lasting works from the label. New colours and effects such as pastels, marble and holiday greens are introduced in the COLOR BLOCK TRIBES, SHEARLING, and THE HIGH FILL POWER series. Similar to the Men’s Collection, the RELOADED series for the Women’s Collection uses garment dyeing for the Hollywood family.

To show just how powerful these pieces can be, the label has collected various tales from those who use its products. Stories by Parajumpers, which can be found on the label’s website, highlight fascinating accounts from incredible individuals in places such as Svalbard, Iceland, Detroit, The Scottish Highlands and more. It is evident that at the heart of Parajumpers there is a dedicated mission to combine innovation and adventure, all whilst remaining fashion-forward and creating beautiful designs that will allow wearers to discover and experience everything the world has to offer.