Following its high-profile deal with RB Leipzig, AlphaTauri is cementing its place in European football’s style leagues by touching down in the French capital. This season, the Red Bull-backed premium label becomes the official formalwear outfitter for both Paris FC’s men’s and women’s teams.
Long known for blending fashion with the technical edge of performance, AlphaTauri brings its innovative perspective to a club that shares the same forward-looking ambition. Football and fashion may not always be considered natural teammates, but this collaboration proves otherwise: both are driven by dynamism, excellence, and a vision that extends beyond the ninety minutes of play.
“We’re delighted to welcome AlphaTauri as an official partner. Equipping our players, management, and staff with their high-quality attire elevates the professional and modern image of our club in every setting – whether we’re on the field or off it,” says Pierre Ferracci, President of Paris FC.
Karl-Heinz Lauterbach, CEO of AlphaTauri, echoed the enthusiasm, stating, “Our partnership with Paris FC is built on a mutual foundation of innovation and excellence. We are proud to join them on their journey and look forward to setting new standards together.”
The collaboration will be visible across the club’s channels and at Stade Jean Bouin, where Paris FC will step out in AlphaTauri at official fixtures and special appearances alike. With both Paris FC and RB Leipzig now wearing the brand, AlphaTauri is proving that the future of the elite sport is every bit as stylish as it is competitive.
photography. courtesy of AlphaTauri
words. Gennaro Costanzo



















































