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oakley | artifacts from the future with jaylen brown, trinity rodman and kylian mbappé

Oakley is looking ahead — way ahead. The brand’s latest global campaign, Artifacts From The Future, imagines what eyewear and apparel might look like in 2075, then delivers it to 2025. Now available globally, the drop sees Oakley celebrate 50 years of limitless design with a collection that feels as sci-fi as it does street-ready.

Worn by Team Oakley icons Jaylen Brown, Trinity Rodman, and Kylian Mbappé, the collection is all about bending time and genre, reimagining heritage shapes with futuristic silhouettes and creature-inspired contours. The star of the lineup is Plantaris — a high-wrap frame with silicone stems modelled on the explosive energy of a frog in mid-leap. Other standout designs include Lateralis, a forward-facing nod to Oakley’s roots, and Masseter, which channels early-2000s minimalism although with a modern edge.

“When we introduced the Eye Jacket in the ‘90s, it wasn’t just a new shape, it was a new way of thinking about eyewear. That same energy is alive in Plantaris today,” says Oakley VP of Brand Soul & Creative, Brian Takumi. “That high-wrap, dual-lens design flipped the script and became part of our creative DNA. It’s that same bold and expressive design language that lives on in new cultural icons, like Plantaris, today.” 

Beyond eyewear, the drop includes the SS25 Reserve apparel collection, shown on NBA All-Star Jaylen Brown. Built for urban explorers and off-script thinkers, it fuses graphic-led design with utility-driven details — such as multi-pocket layouts, tactile materials and techy trims that keep the look grounded in performance.

The horizon also holds special collaborations and signature pieces from footballer Alexia Putellas and Mbappé himself. But for now, Artefacts From The Future marks a new era for Oakley, blending past, present, and future into a single, sharp, wraparound vision.

Discover more here.

photography. Oakley
words. Gennaro Costanzo