What happens when a streetwear giant pauses to look up from the scroll? For Autumn/Winter 2025, BAPE® trades digital noise for human presence, and lands on a message that’s essentially radical: connect with people.
Instead of chasing virality, the Harajuku brand homes in on three human drivers — Music, Sports, and Art — and builds a collection around the energy that moves between them. It’s sharp, graphic, and grounded in real-life rhythm.
In the Music section, titled Rhythm of the Streets, there’s a play between loud and quiet. Signature motifs like the Shark Hoodie and BAPE STA™ come layered in Tree Edge Camo and the new Art Camo, a graphic-heavy remix filled with stencil-style tags and logomania. Elsewhere, sequinned varsity jackets and velvet track pants tap into hip-hop references — a timeless aesthetic. One standout piece is the black leather Shark Hoodie, cut from heavyweight hide with exposed zips and attitude to match.
Sports (or Spirit of the Game) opens with snowboard-ready silhouettes, such as oversized puffers, colour-blocked shells, and salopettes, alongside American football jerseys and rugby shirts that reinterpret past BAPE® collections. Texture plays a big role here: satin sleeves, mesh layers, distressed denim and even faux-fur trims create movement across pieces built for utility and presence.
In the artistic Canvas of Creativity, things take a slower, more tactile turn. Cloud Camo gets a new outing on sashiko-style denim, and souvenir jackets arrive embroidered with twisted, overgrown takes on traditional Japanese flora and fauna (a.k.a. the traditional ‘karakusa’ pattern). A Tree Edge pattern made from stitched felt suggests a kind of wearable collage, while cut-and-sew knitwear proves the brand’s ongoing obsession with material detail.
Shot in a surreal, video game-like dreamworld called BAPELAND, the campaign features three archetypes — a DJ, skater, and rapper — each representing a different part of the collection’s spirit. The setting is strange and borderless, but the cast feels grounded, like real people in real clothes, not just avatars.
The women’s line holds its own, using the same graphics and ideas but shifting the proportions and tones. There’s burgundy Tree Edge camo, iridescent down jackets, and crystal-studded Shark Hoodies, alongside PU skirts and fluorescent knits styled in ways that feel tougher than cute. It’s a collection that hopes to celebrate their uniqueness through pieces that mix the deeper message with the creativity of streetwear.
Even the kids’ collection goes in with full force: matching camo sets, rider-style hoodies, and a healthy dose of BABY MILO® — including new varsity jackets, plush toys, and crossbody bags shaped like the iconic character. It’s about inspiring the next generation of main characters, rather than recreating mini-me versions.
The full collection is now available in-store and online.
photography. Courtesy of BAPE®
words. Gennaro Costanzo