
Rebecca Hall by Thibaut Grevet for Maison Margiela.
Rebecca Hall is having a strange time on set: she arrives to play an actress preparing for a new role, only to find herself repeatedly confronted by another version of herself, face hidden behind an elaborate mask and dressed in exactly the same clothes. From there, things become increasingly difficult to explain. Who is the actress and who is the double? And, more importantly, what happens when the person staring back at you knows you too well?
That is the premise of ‘ANONYMITY’, Maison Margiela’s new Autumn/Winter 2026 campaign, directed by Thibaut Grevet and presented as the trailer for a psychological thriller that never actually reaches the cinema. The film takes the house’s longstanding fascination with anonymity and turns it into a story about identity, performance and the strange distance that can exist between a person and the character they are expected to play.

Rebecca Hall by Thibaut Grevet for Maison Margiela.

Thibaut Grevet for Maison Margiela.
The use of masks remains a foundational code for the house, tracking back to its very first runway presentation where face coverings were introduced to redirect focus away from the model’s identity and onto the clothes. In this cinematic campaign, Hall’s doppelgänger wears identical wardrobe pieces paired with different artisanal masks, which were crafted individually in the Paris atelier. The thriller format connects directly with the label’s history of cinematic exhibition, referencing the white cloth-covered cinema seats inside its Ebisu boutique in Tokyo, the 2021 film ‘A Folk Horror Tale’, and the live-projection mechanics of the 2022 ‘Cinema Inferno’ performance.
Much of the film’s strange atmosphere can be traced back to Margiela’s Autumn/Winter show by Glenn Martens in Shanghai this April, staged around towering stacks of shipping containers and populated by masked models dressed as though they had wandered out of a Parisian flea market after closing time. The collection marked the house’s first show in China and brought its ready-to-wear and Artisanal collections together.

Rebecca Hall by Thibaut Grevet for Maison Margiela.

Rebecca Hall by Thibaut Grevet for Maison Margiela.
Edwardian tailoring is fused with second-skin jersey, destroyed tapestry is turned into flowing dresses, and garments are intentionally left with excess fabric hanging from their construction. The house’s signature Bianchetto treatment reappears on a chopped-off tailcoat and a fluid skirt, which are painted white, baked, and systematically cracked open to expose the layers beneath. Distressed details continue through an ill-fitted, knitted tank top featuring a nibbled collar and hem, worn alongside an Edwardian riding jacket entirely encased in velvet.
The accessories introduce several structural developments, led by the new Link bag. Drawing on an archival study of vintage coin purses, the design features a strap inspired by a silk-muslin covered chain from the 2001 collection. This utilitarian chain study expands into vacuum-formed leather jewellery, where a tubular leather sleeve is fitted over chain links before a machine extracts the air to mould the hide like a second skin. The iconic Tabi boot arrives covered in floral tapestry motifs, running parallel to the new Tabi Claw in nude leather. The accessory selection concludes with a thermoformed Box bag accented by ornate ceramic corner appliqués and a distressed, 17th-century tapestry iteration of the 5AC Soft bag.

Rebecca Hall by Thibaut Grevet for Maison Margiela.
The Maison Margiela Autumn/Winter 2026 collection is available now in boutiques and online. Discover more here.
photography. courtesy of Thibaut Grevet for Maison Margiela
words. Gennaro Costanzo