seeing double | telekom electronic beats, vienna 2025

The beauty of Vienna became the backdrop for Telekom Electronic Beats’ latest event on 16 July, blending live music, youth culture and the digital world at Café Landtmann in the Austrian capital. Their ‘Own Your World’ campaign explores the growing dystopia of digital doppelgängers through a retro and uncanny music video directed by Shadrinsky, starring artist VTSS. The video shows her surrounded by lookalikes wherever she goes, a concept which satirically played out in reality, as the event was dotted with models dressed just like VTSS for a tongue-in-cheek take on life imitating art. 

Deutsche Telekom held a short panel with VTSS on data privacy, discussing how as the first generation who grew up with social media, Gen-Z lack ownership of their online identities.The evening swiftly switched to club vibes with artisys VTSS and LSDXOXO lighting up the historic venue with techno and house sounds. The crowd was cool and vibrant creating a fun contrast to the antique decor of Cafe Landtmann which was decorated with retro TV sets playing low-res CCTV footage of the dance floor. It’s safe to say that the evening was a very meta way to explore the blur between IRL and URL. 

photography. Svenja Ava for Deutsche Telekom, 2025
words. Shama Nasinde