![](https://schonmagazine.com/wp-content/uploads/2024/07/20230128_FORNARINA_SS23_HOLM_01_0408-copy.jpg)
A long history of creating love, connection, and intertwinement with the island belongs to a place that has an outstanding history deeply rooted in the culture and party scene of Ibiza: Pacha. Since the 70s, this place has been a refuge for musicians, artists, and creators from across the globe and an escape from the boundaries set by a capitalistic society. These spaces often become hubs for creativity, exploration of identities, and freedom. From that ethos, the Pacha Collection was born. Exploring the alternatives of dressing and embodying a new world of expression, the 2024 collection offers a wide range of apparel celebrating freedom and innovation, defining a new era for island explorers.
A spirited lineup that reflects the island’s diverse set of visitors, from clubbers to globetrotters, is topped off with reinvented versions of the infamous twin cherries in 2D and 3D embroideries, featuring silicon embossing, velvet, and digital prints. The ICON hoodie captures the island’s neutral mentality with its unisex design, a characteristic of most pieces in the collection. Conversely, the PACHA HOUSE sweatshirt embodies the iconic logo of this storied organization, woven from organic and recycled materials for stylish leisurewear.
The 2024 collection campaign, featuring Victoria’s Secret model Bruna Lírio, narrates enchanting moments across iconic places on the island. The Pacha Collection offers a diverse range of clothing that can effortlessly transition from day to night, embodying the vibrant spirit and timeless allure of Ibiza.
![](https://schonmagazine.com/wp-content/uploads/2024/07/20230128_FORNARINA_SS23_HOLM_02_0144.jpg)
![](https://schonmagazine.com/wp-content/uploads/2024/07/20230128_FORNARINA_SS23_HOLM_03_0366.jpg)
![](https://schonmagazine.com/wp-content/uploads/2024/07/PACHA-IBIZA_02_23580.jpg)
Make sure you stay tuned for the Limited Capsule Collection and check out the fill wardrobe via www.pachashop.com or visit the shop at the Destino Pacha Hotel.
words. Dave Lantinga
![](https://schonmagazine.com/wp-content/uploads/2019/10/all_covers12.jpg)
![](https://schonmagazine.com/wp-content/uploads/2019/10/3e4d3p.gif)