the art of golf with cleeks golf club | liv golf andalucía 2025

Adrian Meronk of Cleeks GC, Captain Martin Kaymer of Cleeks GC, Richard Bland of Cleeks GC and Frederik Kjettrup of Cleeks GC is seen on the putting green during the practice round before the start of LIV Golf AndalucÌa at Real Club Valderrama on Tuesday, July 08, 2025 in San Roque, Spain. (Photo by Jon Ferrey/LIV Golf)

Golf may be an emblem of tradition but Cleeks Golf Club are rewriting what you think the sport represents. The team is an international mix of talent like Brit Richard Bland, Danish Frederik Kjettrup, Poland’s Adrian Meronk and German team captain and two-time major champion Martin Kaymer. Schön! spent some time with the players at Real Club Valderrama during LIV Golf Andalucía to discover their vision for bridging the world of golf with arts and culture. 

Frederik Kjettrup of Cleeks GC is seen on the putting green during the practice round before the start of LIV Golf AndalucÌa at Real Club Valderrama on Tuesday, July 08, 2025 in San Roque, Spain. (Photo by Jon Ferrey/LIV Golf)

How exactly you rework such a deep rooted image is in the hands of Cleeks Golf Club’s general manager Jonas Mårtensson whose background as the former CEO of video game Minecraft brings an element of world building needed to grow the brand beyond the sport and into the worlds of art, culture and music. “We want to honour the legacy of golf but we also want to be part of this new era and invite new people and new audiences to golf an make it more exciting,” said Mårtensson in an interview.

Adrian Meronk of Cleeks GC and Captain Martin Kaymer of Cleeks GC poses for a photo during the practice round before the start of LIV Golf AndalucÌa at Real Club Valderrama on Tuesday, July 08, 2025 in San Roque, Spain. (Photo by Jon Ferrey/LIV Golf)

“We want to be a little different to the other teams,” adds captain Kaymer. “So we’re focused on arts and fashion at the moment and I think we’re going to add music at one stage.” Their merch, which at the time was designed by Brooklyn based Public Drip, has a luxurious and minimalist touch to it, making the team stand out on the course. “It’s a combination of traditional stuff but also modernised and cool. It’s functional as well,” says Kaymer, welcoming the opportunity to transcend spaces. “I never worked with an artist before. I never had a collab with a different fashion company. I signed my deal with Hugo Boss for 10, 12 years and I was very proud and happy to have Hugo Boss as a partner. Now we do all different kinds of stuff which is quite nice to do.”

Captain Martin Kaymer of Cleeks GC poses for a photo during the practice round before the start of LIV Golf AndalucÌa at Real Club Valderrama on Tuesday, July 08, 2025 in San Roque, Spain. (Photo by Jon Ferrey/LIV Golf)

Their expansion from golf to lifestyle is rooted in collaboration, like with Swedish artist Jacob Felländer who worked with Cleeks Golf Club on their newest t-shirt drop. “It feels like there is a connection between the golf world and the art world. Art has more structure than it appears to have and golf has more creativity than it appears to have,” Felländer says on the parallels between the two. “It’s seeing something and then having the skill to make it happen. Although, one difference in golf, it’s very goal oriented whereas art is more open to end up in a place that you haven’t been before.” Bringing creative flair to an age old sport not only make Cleeks Golf Club a forerunner in golf’s lifestyle crossover, but it’s also a gateway to elevating its relevance across fashion and culture.

Adrian Meronk of Cleeks GC, Captain Martin Kaymer of Cleeks GC, Richard Bland of Cleeks GC and Frederik Kjettrup of Cleeks GC is seen on the putting green during the practice round before the start of LIV Golf AndalucÌa at Real Club Valderrama on Tuesday, July 08, 2025 in San Roque, Spain. (Photo by Jon Ferrey/LIV Golf)

photography. Jon Ferry/LIV Golf
words. Shama Nasinde