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woodsnake 2025 | marshall rings in the year of the snake

Marshall’s latest limited-edition release makes a grand entrance into the Year of the Snake with its first-ever Lunar New Year collaboration. Known for its festival spirit and rock ’n’ roll heritage, the iconic audio brand now blends sound with symbolism in partnership with Chinese artist Dark Question.  

Fans of Marshall will recall its ongoing reinvention of portable sound — think last year’s next-gen speaker line — but the Emberton III Lunar New Year Edition 2025 takes creative collaborations to a new level. Released under the name Woodsnake 2025, Dark Question draws from their signature “20s Firecracker” visual style for the speaker design, fusing the energy of psychedelic rock with vibrant firework motifs. The snake, a symbol of transformation, winds through the campaign’s imagery. “The goal was to tell a story about self-discovery through music — finding one’s unique voice, boldly expressing it, and achieving a sense of self-redemption,” the artist explains. The result is a merge of tradition and modernity in one striking speaker.

“For the Year of the Snake, we wanted to deliver something unexpected while staying true to our roots and connecting with those celebrating Lunar New Year,” shares Jeremy De Maillard, CEO of Marshall Group. “Just as the Emberton III embodies Marshall’s road-life heritage, this collaboration with the multi-talented Dark Question captures the essence of the holiday through a contemporary, artful lens.”  

For the first time, the Emberton III will be available as a Lunar New Year edition releasing globally on 10 January 2025, both online and in selected retailers. Complementing the launch, the Woodsnake 2025 experience goes worldwide with events in China, Paris, and New York to mark the holiday and celebrate with local communities.

 Find out more on Marshall.com.

photography. Marshall
words. Gennaro Costanzo