Sportmax’s SS25 collection feels like a quiet yet powerful ode to the beauty of form, precision, and versatility. It’s a lesson in how to do more with less — how to let innovation breathe through restraint. This season, the brand embraces fluid, sculptural silhouettes that wrap the body with a kind of intuitive grace, merging artistry with functionality in a way that feels effortless yet incredibly refined.
The collection made its debut in the vaulted alcoves of the Pinacoteca di Brera — a location that added a sense of history and gravitas to the proceedings. It’s hard to imagine a better setting. The stark white runway created an electrifying contrast with the centuries-old sculptures that surrounded it, offering a perfect metaphor for the tension between the old and the new. Monochromatic looks dominated the runway, but subtle flashes of colour — think mineral hues like aquamarine, citrine, and ruby — broke through, reflecting the details of the neo-classic courtyard and adding a soft glow to the collection’s clean lines.
The designs themselves are the kind you can’t help but appreciate for their craftsmanship. There’s an elegance in the way the fabric flows — architectural jerseys and soft tailoring curve naturally around the body, emphasising movement. Asymmetric transparencies and layers create an optical playfulness, giving each look a vibrant, dynamic feel. The extended cuffs, hems, and prismatic accessories add a hint of drama without ever feeling overdone. It’s a collection that whispers confidence, rather than shouting it.
A standout moment was the debut of the Soffy bag, a soft, pillow-like purse with twisting ‘S’ hardware that’s equal parts functional and chic. It fits seamlessly alongside the structured outerwear, classic denim, and lightweight leather gowns that anchor the collection, all made from fabrics that are as practical as they are luxurious.
Spring is clearly in the air, with plunging necklines and daring slits revealing a fierce femininity and geometric flair. The collection’s modular approach invites endless possibilities — each piece feels like it can be styled and restyled to fit any moment, any mood.
Find out more about the collection at Sportmax.com
photography. Andrea Adriani, Armando Grillo, Filippo Fior
words. Gennaro Costanzo
