tommy hilfiger | a hilfiger holiday campaign

The festive season is officially ringing in, and at Tommy Hilfiger, it starts with a surprise at the door. The American house has unveiled its ‘A Hilfiger Holiday’ campaign, a vibrant and joyful celebration of the season that remixes tradition. And who is the surprise guest leading the festivities? None other than global brand ambassador, singer and style icon, JISOO.

This is not about to be a silent holiday, it appears. Building on a legacy of putting a fresh spin on tradition, the campaign captures the season in full swing: from touchdowns in the snow, puppies wrapped in ribbon, to unexpected guests pulling up a chair. JISOO steps into this whirlwind, showcasing a collection of elevated winter looks. She brings a “festive sparkle” to the brand’s modern prep, embodying a style that is cosy, feminine but confident.

The campaign’s warm, bustling energy comes from a very personal place. “Holidays in the Hilfiger household were filled with the bustling excitement of nine kids, lots of guests and endless games,” says Tommy Hilfiger. “This campaign captures that same feeling. It’s about celebrating with heart and bringing your own style and personality to every moment. And it wouldn’t be the holidays without a much-loved member of the Tommy family dropping in – JISOO brings iconic pop culture energy to the moment.”

The collection reimagines Americana, layering unexpected newness into classic prep. Plush, cosy textures elevate staples like rugbies, varsity jackets and pleated chinos. Rich wool coats, blown-up houndstooth knits and smart tweed ensembles bring a dose of campus chic to the cold weather. The iconic Tommy Crest becomes a seasonal signifier, appearing across sweaters, beanies and scarves.

For gifting, the ‘Tommy’s Cable Knit Shop’ serves up wish-list-ready knits in a fresh palette of plum, mustard and emerald green alongside the signature red, white and blue. When the sun goes down, the collection dials up the glitz, balancing timeless elegance with a new sparkle. Key party pieces include plush velvet tuxedo jackets, flowing pleated midi-skirts, sharp gold-button lady jackets and sequin-beaded accessories, ensuring every moment of the season is covered with a signature Tommy twist.

The Holiday 2025 Tommy Hilfiger Collection is now available online, in stores worldwide and through select wholesale partners throughout the season.

photography. courtesy of Tommy Hilfiger
words. Gennaro Costanzo