Photographer / Rayan Ayash Fashion / Andrew Holden Art Direction / John Paul Tran
Photographer / Rayan Ayash Fashion / Andrew Holden Art Direction / John Paul Tran
Credits
Cover star Coco Rocha shines brighter than the shiniest diamond as she poses it up in Lumière Bleu, looking positively luminescent in pretty blue light. After one of her first shows, Naomi Campbell famously told her she was her ‘new favourite model’ and since then, Rocha has managed to forge one of the most successful modelling careers the fashion industry has recently seen. Shot by Rayan Ayash and styled by Andrew Holden, Rocha models pieces by various top designers including Gucci, Miu Miu and Valentino. While over in our Q&A, Sheri Chiu gets on the phone with the top model to talk about her charity work, her new role on ‘The Face’ and what makes Rocha the ultimate tech savvy model. Read the full interview in issue 22 of Schön!
Photographer / Rayan Ayash Fashion / Andrew Holden Art Direction / John Paul Tran
Photographer / Rayan Ayash Fashion / Andrew Holden Art Direction / John Paul Tran
Credits
Model / Coco Rocha @ Wilhelmina
Photography / Rayan Ayash @ RayanAyash.com
Styling / Andrew Holden @ AtelierMangement.com
Art Direction / John Paul Tran @ JohnPaulTran.com
Hair / Owen Gould for the Wall Group using SACHAJUAN @ TheWallGroup.com
Make Up / Beau Nelson for the Wall Group using Chanel @ The WallGroup.com
Photography Assistant / Ryan Unruh
Styling Assistant / Alexandra DeAngelis
Post Production / Ayache Digital
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.