Simon Porte Jacquemus has never been one to separate his biography from his brand. But with Le Valérie, the centrepiece of his rustic ‘Le Paysan’ collection, he is turning memory into architecture.
Named after his late mother, the handbag signals a distinct shift in the designer’s vocabulary. We have moved on from the meme-worthy, microscopic proportions of the Chiquito era towards something far more grounded and mature.
Le Valérie channels the poise of the 1930s: it is upright and structured with a confident single handle, yet retains the “naïve charm of a folded pouch.” The silhouette is pure Jacquemus geometry, featuring sharp trapezoid lines softened by a sculptural metal ring, a piece of hardware borrowed directly from the House’s new Bambola bucket bag to create a subtle, shared language across the collection.
But because this is Jacquemus, the elegance comes with a side of playful, pastoral wit (yes, really). Leaning fully into his family’s farming roots, the bag is designed to be accessorised with the season’s most unexpected stocking fillers: a series of hyper-specific leather charms varying from leather leeks, garlic bulbs, carrots and even a watering can or a plate of olives.
To bring this ‘Jacquemus Market’ to life, boutiques in London, Paris, New York, Los Angeles and Dubai Mall are being transformed into immersive stalls. Amidst wicker baskets and crates of lemons, clients can access a customisation service, turning a luxury purchase into a personal souvenir from a very chic, very Provençal memory.

La Valerie is now available in calfskin, suede and goatskin in tones ranging from khaki and red to soft camel. Discover more here.



























































































































































































