HAZE Collection from Brandon Mercer on Vimeo.
With the vast expanse of eyewear brands out there, it can be difficult to discern the differences between truly functional pieces from merely visually pleasing designs. Pioneering a new wave of eyewear, with an innovative take on design which combines functionality with aesthetic creativity; from sleek brand image, to the incomparable refinement in terms of quality, HAZE Collection is well and truly at the forefront of the eyewear game.
The quality of HAZE Collection starts with the materials and the high-end production quality. With frames made from pure acetate, sourced in Italy, the pieces are unique insofar as the marbled nuances of the materials are never identical. With patented SWIV3L™ hinges, which are three-pronged and made of metal, the HAZE Collection pieces resist the test of time. These ground-breaking hinges also add an aesthetic touch as the mechanics reveal themselves each time the frame is folded down.
HAZE COLLECTION
HAZE COLLECTION
The designs come in a beautiful array frames: from vividly mirrored lenses to the inimitable SHIELD model, which is a beautifully metallic gold grill lens, the HAZE designs combine the structural rigor of architecture with ornate visual details. Inspired by the architecture of the Ming Dynasty, the individually laser-cut gold-plated lenses of the SHIELD frames are unbeatable in terms of innovation and cutting-edge technical details.
Featured here is the first fashion short film for HAZE, which sees models Aurélien Muller and Valeria Dmitrienko flaunt the svelte pieces. The film, directed by Brandon Mercer, follows an oculist as the images of a beautiful woman haunts him.
We don’t know about you, but we’ve certainly found our favourite eyewear brand. We look forward to more inspirational designs from HAZE Collections.
HAZE COLLECTION
Follow the HAZE COLLECTION on…
Web / hazecollection.com
Facebook / facebook.com/hazecollectioneyewear
Twitter / twitter.com/HAZECollection
Instagram / http://instagram.com/hazecollection
Tumblr / hazecollection.tumblr.com
Hashtag / #hazecollection #hazenyfw
This Video has been produced by
Director / Brandon Mercer
Director of Photography / Mark Davis
The Oculist / Aurelien Muller @ One Management
The Muse: Valeria Dmitrienko @ Supreme Management
Producer / Nicholas Turk
Set Design / Stewart Gerard
Editor / Jillian Iscaro
Wardrobe / Beau Barela
Hair / Shinya Nakagawa
Make Up / Renee Garnes @ Wilhelmina Artists Management
Nails / Gerry Holford @ The Wall Group Using Dior Vernis
Original Score / Dylan Price
Gaffer / Adam Ouellette
1st AC / Tom Atwell
2nd AC / Kate Annis
Director’s Assistant / Sydney Luethi
Production Assistant / Erik Elingston
