Fendi‘s Spring/Summer 2025 collection is a rich tapestry woven from history and modernity, a celebration of the house’s 100-year legacy. Kim Jones, Artistic Director of Couture and Womenswear, took inspiration from 1925 — a year of profound influence in fashion, art, and literature. With milestones like the founding of Fendi and the famous Art Deco exhibition in Paris, the collection draws on this era’s spirit of modernism. The echoes of Virginia Woolf’s “Mrs Dalloway” and F. Scott Fitzgerald’s “The Great Gatsby” resonate through the collection, merging timeless elegance with a forward-thinking approach.
This season marks Fendi’s centenary, a moment that blends ready-to-wear and couture in a seamless interplay of handcraft and technology. The collection is an ode to practicality and sophistication, reflecting the brand’s deep understanding of the women who wear their clothes. Movement, ease, and excellence are at the heart of each piece, offering the wearer a wardrobe suited to the demands of contemporary life without sacrificing style.
Silhouettes strike a balance between structure and fluidity, with an effortless yet intentional shady carelessness. Rich embroideries, light yet detailed, adorn familiar shapes like silk slips and tees, while suede and shearling envelop the body in soft robe-like structures. The juxtaposition of casual t-shirt cuts with the finest suede croco is as daring as it is refined, pushing the boundaries of everyday luxury.
Footwear grounds this duality, quite literally. In collaboration with Red Wing, the classic Moc boot — an icon of rugged masculinity — is reimagined with Fendi’s signature Cuoio Romano leather and Selleria hand stitching, creating a powerful fusion of craft and practicality. The colour palette remains understated, allowing textures and craftsmanship to shine through.
Fendi’s iconic bags follow suit, with the beloved Mamma Baguette reinterpreted as a larger, bolder statement — an homage to the house’s matriarch, Adele Fendi. This expansion of form, along with the Fendi Filo jewellery by Delfina Delettrez Fendi, serves as a continuous thread linking past, present, and future, grounded in the house’s enduring commitment to quality.
Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, reminds us that for Fendi, quality has always been paramount. “It’s the timeless testament to what has been achieved in our hundred-year history,” she says, reflecting on the brand’s evolution. This centennial collection is a powerful reminder of Fendi’s mastery — where tradition meets innovation, and where every stitch tells a story.
Find out more about the collection at Fendi.com
photography. Fendi
words. Gennaro Costanzo
