alphatauri | the winter capsule 2025 zero edition

AlphaTauri just unveiled its limited-edition Winter Capsule 2025: Zero Edition, and it’s built for those who never stop. Inspired by the January 2025 relaunch of Red Bull Zero, this collection is designed for individuals with an active and on-the-go mindset, perfectly bridging the gap between a morning workout and sophisticated travel.

The collection features a total of 23 distinct pieces for men and women, alongside four must-have unisex essentials: a versatile beanie, a cap, a vest, and a practical weekend bag. The aesthetic is sharp and minimalist, revolving around a sleek palette of matte blue and grey, accented by black and off-white. 

The brand plays with layered textures and subtle matte-shine contrasts, ensuring technical details add dimension rather than bulk. Key looks emphasise slick, cosy layering. A perfect transitional outfit might feature a PrimaLoft® Vest paired with a signature AlphaTauri logo hoodie and modern woven trousers. 

Women’s highlights include a smart, water-resistant jacket and matching miniskirt, styled over a long-sleeved roll neck. For a technical focus, the collection introduces innovative 3D Performance Knit tops for both him and her, while relaxed jersey pieces maintain the collection’s versatile edge. These pieces are designed to be worn solo, layered, or even as effortlessly stylish matching looks for couples.

The collection is launching with an equally high-profile campaign, set against the stunning alpine scenery of the Naturhotel Forsthofgut in Leogang, Austria. Legendary football player Mario Gómez and model Marilhéa Léa Peillard star in the campaign, perfectly embodying the brand’s philosophy of inspiring confidence and comfort for both athletes and fashion enthusiasts.

The Winter Capsule 2025: Zero Edition collection is available now at select stores and online. Find out more here.

photography. courtesy of AlphaTauri
words. Gennaro Costanzo