cos | the 2025 festive campaign

With winter closing in, our wardrobes demand warmth, but our style calls for something more discerning. The new COS Festive Campaign answers that call, making a chic argument for seasonal celebration defined by luxurious restraint and the tactile pleasure of supremely rich textures. The latest campaign explores an interplay of shape, texture and proportion in pieces designed for the moments that define the winter months.

The collection establishes its sophisticated foundation through impeccable tailoring, particularly evident in the menswear. The traditional suit is reimagined as a modern uniform built around texture, with refined, dark charcoal and grey mélanges taking centre stage. The focus is on layered dressing that seamlessly combines function and refinement, with woven shirts appearing beneath Donegal-knit polos and heritage tailoring.

For womenswear, strong shoulders and precise cuts recall the bold volumes of the 1980s, expressed elegantly in pieces like a sleek tuxedo dress and a striking tailored red suit. At the other end of the spectrum, the faux-fur shearling coat offers warmth in a sumptuous form that feels utterly enveloping. 

Where tradition might demand sequins, COS champions texture and contrast. The feel of the fabric is everything and it finds a striking new expression through the accessories. Shearling appears in matching hats, mittens and a sculptural bag, introducing immediate contrast and tactile appeal. This focus on fabrication is balanced by the structured forms of croc-effect leather seen in handbags and footwear. 

For the latter, COS offers an elevated take on the timeless Mary Jane shoe. Rendered in polished black leather with a pointed toe and a bold block heel, this classic court receives a modern, sharp edge, confirming the brand’s commitment to clean, strong lines from head to toe.

The campaign extends the sensory experience into the home. COS Perfumery introduces two new candle scents for the season: Forêt, crisp with pine, and Rogue Feu, infused with warming winter spices. 

The full COS festive edit will be available in-store and online globally from November onwards.

photography. courtesy of Vito Fernicola
words. Gennaro Costanzo