For decades, the Cartier LOVE bracelet has been the ultimate symbol of a love so dedicated, it requires a unique key to unlock. Now, Cartier has taken that legendary statement and completely re-engineered it for the modern era with LOVE Unlimited.
Born in New York in 1969 and designed by Aldo Cipullo, the bracelet featured a unique clasp mechanism that required a special screwdriver, symbolising the idea of love as a commitment that could only be unlocked by the wearer and their partner. This new iteration maintains the enduring spirit of the original but embraces the freedom and complexity of today’s connections.
The most noticeable difference is its flow. The LOVE Unlimited bracelet is fully flexible, wrapping around the wrist like a second skin. It is composed of over 200 miniature components that interlock to form a continuous ribbon of gold, eliminating the need for traditional links and cuts.
However, the true standout feature is the patent-pending invisible clasp. While it still features the signature screw, it integrates so perfectly into the design that it vanishes. This seamless mechanism has a beautiful purpose: it allows the bracelets to connect with one another, forming pairs or even an infinite loop. This design mirrors the adaptability and endless potential we celebrate in modern relationships.
All the classic Cartier hallmarks are here: the recognisable gadrooned links and hand-polished screws. Every detail is meticulously spaced to ensure perfect harmony, resulting in a piece that is tactile, radiant, and effortless to wear every day.
Available in white, rose, and yellow gold, alongside a corresponding ring, LOVE Unlimited is much more than an evolution of a classic. It carries forward Cartier’s legacy of crafting jewellery that transcends trends, inviting us all to embrace a love that is truly without limits, celebrating the infinite possibilities of deep human connection.
Discover more here.
photography. courtesy of Cartier
words. Gennaro Costanzo

































































































