KEEN x Études Studio | the newport collaboration

Pucci’s Spring-Summer 2025 campaign, Marmo: A Timeless Convergence, takes the house’s signature swirls and filters them through the lens of Hollywood’s ultimate muse: Marilyn Monroe. Shot by Parisian photographer Drew Vickers and starring Bibi Breslin, the campaign captures Monroe’s magnetic charm and replicates it for the modern era. Under Camille Miceli’s creative direction — who has been reshaping Pucci’s free-spirited aesthetic since 2021 — the collection bridges past and present, balancing nostalgia with a contemporary perspective.  

Monroe’s connection to Pucci has become historical. By the 1960s, she had become a devoted fan, drawn to the house’s silk jerseys and vibrant patterns that complemented her natural glamour — notably a lime green silk jersey blouse during rehearsals for her famous “Happy Birthday, Mr. President” performance in 1962. The campaign nods to this history without veering into costume; Breslin embodies a Marilyn-inspired muse, capturing the essence of Pucci’s mid-century heyday while keeping it fresh.  

The collection itself plays with movement and contrast. The Marmo print — originally inspired by the shimmering waters of Capri — appears in macro versions and unexpected palettes across draped dresses, sharp tailoring, and breezy resort-wear. Roman influences come through in the asymmetrical cuts and sculptural draping, evoking classical statues in motion. There’s also a whisper of 1920s glamour in the details: jewel-like buttons, marine-inspired embroidery, and fabrics that skim the body like a second skin.  

Accessories round out the story with playful precision. Quilted nylon bags reinterpret Pucci’s signature motifs in tactile new ways, while oversized sunglasses and silk foulards heighten the air of mystery. A sportier edge emerges through a capsule of Marmo-printed activewear, proving Pucci’s signature aesthetic is as adaptable as it is distinctive.

With Marmo: A Timeless Convergence, Pucci taps into its cinematic past while rewriting its future. Breslin’s modern take on Monroe-esque glamour proves that the house’s legacy isn’t about nostalgia alone; it’s about evolution. Bold, joyful, and endlessly relevant, Pucci remains as fascinating now as it was in Marilyn’s day.

Discover the collection here.

photography. Drew Vickers
words. Gennaro Costanzo

Jimmy Choo is setting the tone for summer with its Beach Capsule 2025, a collection designed for sun-drenched escapes. Featuring natural textures, vibrant hues, and playful embellishments, the capsule distils the essence of effortless holiday dressing — whether that’s lounging by the pool or heading out for sunset drinks.

The lineup spans day-to-night essentials, from the laid-back Ayla Flat and Aciel Sandal to the elevated Alexia 70 and Heloise 80, perfect for a more polished evening look. Accessories follow suit, with minimalist clutches, signature Cinch and Diamond Hobo bags, and the go-anywhere Beach Tote rounding out the collection.

It’s a natural extension of Jimmy Choo’s broader getaway offerings, including the Getaway Edit — think sleek poolside slides, refined flats, and oversized totes that double as beach bags. With a focus on versatility and polished ease, the Beach Capsule 2025 continues the brand’s tradition of creating holiday essentials that feel as timeless as they are contemporary.

Discover the complete Beach Capsule here.

photography. Liselore Chevalier
words. Gennaro Costanzo

Flip-flops are having a major fashion renaissance, and Havaianas is leading the charge by appointing Gigi Hadid as its new global ambassador. What began in 1962 as a simple, rubber sandal inspired by traditional Japanese zori has grown into a global phenomenon. Originally worn by Brazilian workers for their durability and comfort, Havaianas quickly became a staple of laid-back summer dressing, celebrated for their easygoing appeal and signature rice-textured soles. Now, they’re making their mark in high fashion, proving that flip-flops are no longer just for the beach.  

Gigi Hadid, known for her effortless, off-duty style, is the perfect fit for this next chapter. “Being a Havaianas ambassador is surreal and a bit nostalgic,” she says. “I grew up on the beach and can’t remember a time when I wasn’t wearing this summer staple. I love that Havaianas is making a comeback, and I’ll make flip-flops work from Paris to New York to the beach.” With her ability to seamlessly mix casual and luxury, Hadid embodies the spirit of Havaianas — simple, stylish, and endlessly versatile.  

The supermodel will front multiple campaigns, spotlighting some of the brand’s most iconic designs, including the Slim Point and Brazil Logo flip-flops. Shot in a series of striking visuals, the campaign reinforces the timeless appeal of these styles, showing how they transition from sandy shores to city streets.  

Havaianas has long been a pioneer of modern flip-flops, blending comfort with the unmistakable Brazilian attitude. Once considered a practical essential, their designs have since become a fashion statement, embraced by designers, celebrities, and street-style stars alike. “Flip-flops have evolved from humble beginnings into a celebrated fashion statement,” says Maria Fernanda Albuquerque, Global Marketing Vice-President for Havaianas. “With Gigi’s endorsement, we aim to elevate them to new heights of style and recognition.”  

The Slim Point and Brazil Logo models worn by Hadid in the campaign are available now online and in Havaianas stores worldwide.

photography. Alana O’Herlihy
words. Gennaro Costanzo