Imagine the golden glow of Marrakesh at dusk, the call of the market, the hush of the desert beyond the city’s edge. This is where H&M Studio Resort Capsule Collection 2025 begins, where age-old artisanal beauty meets contemporary edge in a collection designed to capture the duality of summer: both untamed and serene, wild and refined.
Launching on May 8, 2025 with a preview from April 28th on hm.com, the capsule collection merges the vibrant Marrakesh city life with the sleek, confident attitude of modern minimalism. With a careful balance between structure and flow, the pieces are made to move with you—through sunlit city strolls, windswept getaways, and spontaneous nights under the stars.
At the core of the collection lies an undeniable reverence for detail and craftsmanship. “For the H&M Studio Resort Capsule collection, we turned to the vivid sights of Marrakesh and serene beauty of the surrounding desert,” shares Kathrin Deutsch, collection designer at H&M Studio. “There’s an eye for intricate detail and love of craftsmanship that we also wanted to bring through with the different embellishments and embroidery, but also shapes of necklines and hems. The result is dreamy yet fierce and modern.”
From its palette to its proportions, the collection tells a textured story. Calming terracottas, sun-washed beiges, and whispery sand tones are grounded by deep black and stark white, then ignited by brilliant bursts of azure. The colour blocking is deliberate — bold but grounded, just like the woman who wears it.
The silhouettes evoke a dialogue between freedom and form. A cropped beige cotton jacket is elevated by a dramatic curved neckline and elaborate embroidery, offering a structured foil to the more relaxed, curved-leg jeans adorned with studs. Full-length kaftans swirl with bespoke patchwork prints with each square a nod to Moroccan tilework and mosaic design. Textiles are tactile and expressive: airy chiffons, breathable linens, rich cotton poplins, chosen for how they sway, wrap, and catch the wind. Each fabric has a role in this narrative, whether it’s to float, skim, or sculpt.
Standout garments take the language of resort wear and speak it fluently in modern terms. The dusty blue maxi dress makes a quiet entrance with sheer sleeves, precise ruching, and a backless silhouette that teases just enough. A black cropped waistcoat plays with dimensionality through contrast stitching, beadwork, and playful tassels, nodding to traditional embellishments with a clean, tailored eye. A white oversized shirt, cut in heavy cotton, gets a refresh with side cut-outs and a curved hem, paired with matching wide-leg trousers that fall soft and loose, drawn in by a tasselled drawstring.
And then there are the accessories — pieces that finish the story with a whisper of sun and glint of gold. A terracotta bikini with an asymmetric twist, gold flat mules with sculptural knot details, rope-wrapped high-heel sandals, and a suede bag in soft earth tones with whipstitch accents all exude quiet luxury. The jewelry is bold but organic: tassel necklaces, crystal-beaded earrings, and sunglasses that strike a confident silhouette.
H&M Studio’s Resort 2025 Capsule isn’t just about summer style; it’s about escapism, movement, and the power of contrast. It’s for the wanderers, the dreamers, the boundary-pushers. Whether you’re chasing the sun or finding stillness in the heat, this collection is your invitation to do it in style.
View the collection now at hm.com.
