Post Malone has spent the last year proving that his transition into the fashion world is anything but a side quest. After bringing a literal horse onto a Parisian runway for his brand’s debut in September, the artist – now firmly in his ‘Austin Post’ era – has launched the first chapter of his ‘Studio Series.’ This inaugural drop is a collaboration with LA-based artist Matt McCormick, a man who has spent his career dissecting the same grit and glamour of the American West that Malone is currently obsessed with.
If you’ve followed McCormick’s own label, One of These Days, or seen his charcoal drawings on album covers for the likes of Bad Bunny or Zach Bryan, you’ll know his style: it’s charcoal cowboys, Marlboro-red nostalgia and the dusty but cinematic Americana wardrobe. For this capsule, Malone and his team actually decamped to McCormick’s studio to dig into the visual language of his practice. The result is a five-silhouette collection which includes heavy-duty hoodies, crewnecks and tees, that serves as a wearable extension of McCormick’s paintings.

The collection leans heavily on two of McCormick’s exclusive works, ‘Among The Low Light’ and ‘Ceremony of Certainty.’ These graphics are integrated with ‘At First Light – Season One’ typography, a direct visual reference to the brand’s AW25 runway show that recently set the tone for the label’s future. The colour palette stays true to the ‘modern cowboy’ aesthetic with muted, earthy tones that look better the more they’re worn.

For McCormick, the cowboy is a symbol of masculinity and cultural myth that he’s been unpacking since watching Westerns with his dad. “The reality is it could be a cowboy, or it could be something else – the fact that the feeling got through and resonated is the best part,” says the artist. “I’m a huge fan of Richard Prince and seeing what he had done with the Marlboro advertisements and taking ownership of those, there’s a lot about masculinity, about how my country exists in the world. There’s just a lot that comes from that imagery.”
By teaming up with Post Malone, who is currently the poster child for the ‘Post-modern Cowboy’ movement, the collaboration embodies a genuine dialogue between two guys who just really love the desert.
The capsule collection is available exclusively on Austin-Post.com.
photography. courtesy of Austin Post
words. Gennaro Costanzo




































































































