giorgio armani | the autumn/winter 2025 campaign

With Elle Fanning, PinkPantheress, SOYEON, Lilas and Shan Yichun, Coach’s latest global campaign explores what happens when personal style and music become a shared experience. With their new autumn campaign, “Live Your Story,” Coach asks what it might look like to step away from the screen and into the moment, all while using fashion and music as a language for meeting, expressing and belonging.

Launching today, 16th of September, the campaign builds on Coach’s continuing exploration of identity and self-expression, shifting the focus from the individual to the collective. At its centre is music: personal enough to soundtrack a singular identity, yet universal enough to bring strangers together. The campaign stars Oscar-nominated actress Elle Fanning, who appears throughout four films directed by Emmy-nominated filmmaker Vincent Haycock. Each film introduces a different musician and sound, featuring PinkPantheress, SOYEON, Lilas and Shan Yichun. Each artist also contributes their own music to the campaign, allowing their distinctive creative identities to shape the films.

The visual narrative begins on a bus, driven by Fanning on its way to a music festival. As passengers board, initially absorbed in their own worlds, music gradually becomes the force that draws them together. The journey becomes a metaphor for the campaign’s central idea: that self-expression does not have to end with the individual. Instead, it can become an invitation to connect. That idea extends to the cast itself: twelve Gen Z music fans from around the world appear alongside Fanning and the featured musicians, bringing their own experiences of live music and the role it has played in shaping their identities.

Naturally, fashion remains at the heart of the story. Coach’s iconic Tabby bag takes on a role beyond an accessory, becoming a conversation starter within the campaign’s narrative. Five special-edition Tabbys have been created in response to the personal styles of Fanning and the four featured musicians. Alongside them comes a new series of concert ticket-inspired bag charms, designed to recall the keepsakes people collect from live shows with objects that can be gathered, exchanged, displayed and used to personalise a bag.

Coach is extending the campaign beyond its films through a global partnership with Spotify, connecting fashion, music discovery and live experiences. The collaboration includes a dedicated “Live Your Story” hub on Spotify, where listeners can explore their relationship with music, discover a personalised listening persona and access playlists shaped by their tastes.

“This fall, Coach and Spotify come together in a first-of-its-kind global cultural partnership built around a clear insight: Gen Z doesn’t separate identity into categories,” Joon Silverstein, Coach Chief Marketing Officer, says. “What they wear, what they listen to, and the communities they belong to are all part of the same personal story. Coach champions the courage to explore and express who you are, while Spotify shapes how people discover and engage with music, artists, and creators. Together, we’re creating shared experiences at the intersection of music and style that bring people together and come alive through participation—as people shape them and make them their own.”

Most importantly, “Live Your Story” is designed to exist beyond the digital feed. The campaign’s Tabby Tour transforms the bus seen in the films into a travelling platform for live music, creative participation and community. Touring across the United States, United Kingdom, Japan, South Korea and China, the experience will bring performances, artist conversations and product customisation directly to audiences.

Explore the collection now.

editor. Kelsey Barnes

Charlotte Stouvenot for Louis Vuitton.

Louis Vuitton is back at the checkerboard, but this time it has made the squares much bigger. Two years after Le Damier de Louis Vuitton first turned one of the Maison’s most recognisable signatures into fine jewellery, the collection returns with eight new additions that push its graphic language into larger proportions, more adventurous styling and a distinctly unisex direction.

The original collection arrived in 2024 to translate the Damier motif — first created in 1888 — into refined gold and round diamonds. Conceived around repetition and continuity, the alternating squares recall the pattern’s infinite visual loop. With these latest entries, the universe expands to over 30 different offerings, maximising opportunities for self-styling and personal expression across generations.

This new chapter makes earrings a primary focus. Three large hoops arrive in yellow, white and rose gold, complementing the existing small hoops and set with 96 diamonds each for 1.34 carats in total. Meanwhile, two ear cuffs add another route into multi-wear stacking, available in single or double constructions that can be worn dynamically from day to night.

Charlotte Stouvenot for Louis Vuitton.

Charlotte Stouvenot and Thomas Lagrange for Louis Vuitton.

A fully adjustable sliding pendant necklace takes the Damier into a more versatile territory. Set on a supple gold chain and featuring the signature two-row silhouette, the mechanism allows the jewel to sit at different lengths — draped elegantly along the neckline or dropped lower into an everyday bolo tie style. A delicate new yellow-gold chain bracelet translates the exact same fluid signature onto the wrist.

The collection’s ultimate statement piece is a striking new two-row cuff. Measuring 9mm, the meticulously crafted bracelet carries 120 diamonds totalling 2.8 carats, each selected for exceptional brilliance to give the neat geometry an undeniable visual presence.

The engineering beneath these pieces is just as crucial as the design that catches the light. Hand workmanship dictates every step, particularly within the bracelets where an average of 50 to 70 individual links are manually assembled. An almost invisible gap is left between each link — similar to a watch bracelet — to ensure absolute suppleness and a smooth fit against the skin.

Charlotte Stouvenot and Thomas Lagrange for Louis Vuitton.

The technical mastery continues down to the stone placement, using a four-grain setting where each round diamond is hand-set into slightly oblique squares. A clear, geometric central line adds sharpness and modernity to the layout, keeping the checkerboard instantly legible. Finally, precise hand-polishing delivers a mirror finish that yields exceptional comfort through the ring shank’s inner contouring, providing a sensuous volume without ever flattening the integrity of the historic pattern.

The new Le Damier de Louis Vuitton creations are available to explore online. Discover more here.

photography. courtesy of Charlotte Stouvenot and Thomas Lagrange for Louis Vuitton
words. Gennaro Costanzo

Tibi.

By the time this collection is released, Tibi will be 30 years old. The once fledgling label started by Amy Smilovic in a tiny Hong Kong corner office in 1997 will be celebrating three decades of being “doggedly independent” (her words) in 2027. But fashion has a penchant for impatience, so Tibi, naturally, is celebrating early.

To mark this milestone, they stepped into fragrance with a self-titled luxury eau du parfum, in partnership with Abel, in a clear oblong-shaped bottle, composed of 18 natural ingredients including top notes of timut pepper and orange molecule. They also launched a retrospective of candid home videos collected from its people over the years.

The Spring collection leaned into this nostalgic storytelling, taking inspiration from a research trip to Nashville, Tennessee, and its sights and sounds and the legends who had found their way onto its stages. Inspired by the guts and the glory of these authentic contrarians, Smilovic and Senior Vice President of Design, Traci Bui-Amar, used this as a jumping-off point for the collection.

Tibi.

Tibi.

Mindful not to leave their corporate customer in the tumbleweed, they landed somewhere between cowgirl core and tycoon tailoring. The Spring/Summer 2027 collection was as rich in modern suiting, think slouchy oversized boyfriend blazers with matching trousers or denim, and python print pumps, as it was in novelty.  

Subtle details like studded hardware and metallic wingtip collars brought the country flair. A kind of 1950s rockabilly sensibility that not only took us down memory lane but could also make even the safest looks cool. Silk vintage car-printed shorts and skirts, tassel and fringe embellishments and leather pants were a few of the pieces that got the heart racing. The ironically unironic Americana style that has been served up to consumers like apple pie for decades seemed perfectly aligned here.

Then, as the finale neared, a familiar twang of guitar chords and the warm sound of Dolly Parton’s honey-dripped vocals serenaded the speakers. “I Will Always Love You,” she cried. The audience gave a heartfelt round of applause.  

Discover the Spring/Summer 2027 collection here.

photography. courtesy of Tibi
words. Malcolm Thomas