jumpsuit. El local de Charlotte
jacket. Baal Bomber
hat. Kuerno Hats
opposite
blazer. El local de Charlotte
shirt. Hugo Boss
vest. & Other Stories
trousers. Loewe
jumpsuit. El local de Charlotte
jacket. Baal Bomber
hat. Kuerno Hats
opposite
blazer. El local de Charlotte
shirt. Hugo Boss
vest. & Other Stories
trousers. Loewe
Credits
We wanted to show a child in different facets of life, from when he is little until he grows up, living in a world in which society determines the steps we have to follow.
left
hat. Kuerno Hats
coat. Merkaba
shirt. Armani
middle
vest. Oysho
trousers. Williams
hat. Vintage
right
jumpsuit. El local de Charlotte
jacket. Baal Bomber
hat. Kuerno Hats
left
hat. Kuerno Hats
coat. Merkaba
shirt. Armani
middle
vest. Oysho
trousers. Williams
hat. Vintage
right
jumpsuit. El local de Charlotte
jacket. Baal Bomber
hat. Kuerno Hats
Credits
jumpsuit. El local de Charlotte
jacket. Baal Bomber
hat. Kuerno Hats
boots. Mango
opposite
hat. Kuerno Hats
coat. Merkaba
shirt. Armani
trousers. Vintage
boots. Mango
jumpsuit. El local de Charlotte
jacket. Baal Bomber
hat. Kuerno Hats
boots. Mango
opposite
hat. Kuerno Hats
coat. Merkaba
shirt. Armani
trousers. Vintage
boots. Mango
Credits
jumpsuit. El local de Charlotte
jacket. Baal Bomber
hat. Kuerno Hats
boots. Mango
opposite
vest. Oysho
trousers. Williams
hat. Vintage
boots. Mango
jumpsuit. El local de Charlotte
jacket. Baal Bomber
hat. Kuerno Hats
boots. Mango
opposite
vest. Oysho
trousers. Williams
hat. Vintage
boots. Mango
Credits
shirt. El local de Charlotte
trousers. Cos
skirt. Vintage
scarf. Chanel
boots. Panama Jack
shirt. El local de Charlotte
trousers. Cos
skirt. Vintage
scarf. Chanel
boots. Panama Jack
Credits
shirt. El local de Charlotte
trousers. Cos
skirt. Vintage
scarf. Chanel
opposite
hat. Kuerno Hats
coat. Merkaba
shirt. Armani
trousers. Vintage
boots. Mango
shirt. El local de Charlotte
trousers. Cos
skirt. Vintage
scarf. Chanel
opposite
hat. Kuerno Hats
coat. Merkaba
shirt. Armani
trousers. Vintage
boots. Mango
Credits
vest. Oysho
trousers. Williams
hat. Vintage
boots. Mango
vest. Oysho
trousers. Williams
hat. Vintage
boots. Mango
Credits
left
blazer. El local de Charlotte
shirt. Vintage
vest. & Other Stories
trousers. Loewe
middle
blazer. El local de Charlotte
shirt. Vintage
vest. & Other Stories
right
shirt. Hugo Boss
vest. Zara Woman
trench. NNPR
left
blazer. El local de Charlotte
shirt. Vintage
vest. & Other Stories
trousers. Loewe
middle
blazer. El local de Charlotte
shirt. Vintage
vest. & Other Stories
right
shirt. Hugo Boss
vest. Zara Woman
trench. NNPR
Credits
shirt. Hugo Boss
vest. Zara Woman
trench. NNPR
trousers. Armani
shoes. Zara Man
shirt. Hugo Boss
vest. Zara Woman
trench. NNPR
trousers. Armani
shoes. Zara Man
Credits
blazer. El local de Charlotte
shirt. Hugo Boss
vest. & Other Stories
trousers. Loewe
blazer. El local de Charlotte
shirt. Hugo Boss
vest. & Other Stories
trousers. Loewe
Credits
blazer. El local de Charlotte
shirt. Vintage
vest. & Other Stories
trousers. Loewe
opposite
shirt. Hugo Boss
vest. Zara Woman
trousers. Armani
shoes. Zara Man
blazer. El local de Charlotte
shirt. Vintage
vest. & Other Stories
trousers. Loewe
opposite
shirt. Hugo Boss
vest. Zara Woman
trousers. Armani
shoes. Zara Man
Credits
shirt. Hugo Boss
vest. Zara Woman
trousers. Armani
opposite
shirt. Vintage
vest. & Other Stories
trousers. Loewe
shirt. Hugo Boss
vest. Zara Woman
trousers. Armani
opposite
shirt. Vintage
vest. & Other Stories
trousers. Loewe
We unravel the dynamics of power poses, embodied movement and 1980s shoulders for this Schön! editorial featuring the brand new H&M Studio SS25 collection. Composed of a sharply defined wardrobe for women who navigate boardrooms, city streets and sun-drenched terraces with equal confidence, the wardrobe is inspired by the unapologetic power dressing of 1980s corporate culture with the cinematic glamour of Miami and Los Angeles. Schön! reinterprets these silhouettes taking inspiration from the world of contemporary dance, Martha Graham and dance studios of the Lower East Side, to explore what power pose really means.
The looks signify ‘femininity reinvented’: structured shoulders and cinched waists form the architectural foundation, while cute sportswear details add movement and irreverence to the whole collection. Comprising key pieces such as a long black coat, cut from lightweight bouclé, a shirt-bodysuit – rendered in classic blue with white contrast cuffs and collar – and a beautiful leather jacket, this is a powerful collection. H&M Studio reveals a strong, empowering narrative. Don’t forget the accessories – with earrings in beautiful contemporary forms adding punctuation marks to this powerful choreography, we’re ready to deliver empowered stances.
As we head into the summer season, texture plays a leading role. Leather, Ottoman rib knits, and a cotton-blend bouclé add a tactile element to the whole collection, while a specially developed boucle-style denim (a highlight for us) pushes the boundaries between heritage workwear and experimental tailoring. The palette is equally fitting in this story of empowered, CEO-era women — corporate greys and stark blacks sit alongside scarlet red and aqueous blue, colours that hint at both power and pleasure. Perfect for our contemporary choreography that redefines the woman of today.
full look. Custom Carhartt
shoes. Versace
opposite
jacket. Mango
trousers. Louis Vuitton
boots. Prada
belt. Vintage
full look. Custom Carhartt
shoes. Versace
opposite
jacket. Mango
trousers. Louis Vuitton
boots. Prada
belt. Vintage
Credits
Are you ready for takeoff? Helena Luu is! Prep for your flight in this Schön! editorial featuring photography by Benjo Arwas and fashion by Mandy Mitchell who styles Luu in looks by Versace, Louis Vuitton, Prada and others, and hair and make up by artist Suna Myles.
top. Manière De Voir
jumpsuit. Vintage
shoes. Valentino
opposite
full look. Prada
top. Manière De Voir
jumpsuit. Vintage
shoes. Valentino
opposite
full look. Prada
Credits
full look. Prada
opposite
sweater. Acne Studios
skirt. Missoni
shoes. Prada
bag. Louis Vuitton
full look. Prada
opposite
sweater. Acne Studios
skirt. Missoni
shoes. Prada
bag. Louis Vuitton
Credits
full look. Custom Carhartt
shoes. Versace
opposite
vest. Fayette Hauser
dress. Marrika Nakk
full look. Custom Carhartt
shoes. Versace
opposite
vest. Fayette Hauser
dress. Marrika Nakk
Credits
jacket. Mango
trousers. Louis Vuitton
boots. Prada
belt. Vintage
jacket. Mango
trousers. Louis Vuitton
boots. Prada
belt. Vintage
Credits
jacket. Mango
trousers. Louis Vuitton
belt. Vintage
opposite
full look. Custom Carhartt
jacket. Mango
trousers. Louis Vuitton
belt. Vintage
opposite
full look. Custom Carhartt
Credits
vest. Fayette Hauser
dress. Marrika Nakk
opposite
bag. Louis Vuitton
vest. Fayette Hauser
dress. Marrika Nakk
opposite
bag. Louis Vuitton