Turning up the heat with spice-infused aromas this Christmas, French house Zadig & Voltaire is redefining modern masculinity with the soft and spicy fragrance, This is him! The idea was to break from what already existed for men, explains artistic director Cecilia Bönström, breaking away “to find a balance of something really clean and something darker, more mysterious.” To create this dark, creamy fragrance, perfumers Nathalie Lorson and Aurélien Guichard mixed fiery incense, grapefruit, black pepper and milky vanilla with Zadig & Voltaire’s signature woody base note of sandalwood. Through the dynamic juxtaposition of elements, This is him! combines the contemporary with tradition, strength with softness, energy with relaxation. Gilded in ceramic black with the bold, punchy print of Zadig & Voltaire’s signature lettering, this scent is packed with added jump.
Discover This is him! by Zadig & Voltaire here.
Photography / Tom Brannigan
Art direction & beauty / Patrick Clark
Set Design / Zoe Klinck
Retouch / Studio Navona
Words / Annie Lord
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