red september

full look. Red September

The clothing in our wardrobe represents who we are — an expression of our dreams, desires, and who we want to be. For Red September, they believe fashion serves as a therapy session in itself — a place where the clothes speak for you and comfort you during times of pain and joy.

In their Men’s SS24 collection, they believe that to bare one’s soul means to seemingly have a garment’s ‘seams out’ in material like denim. A favourite of creative director Olga Vasyukova, denim is a mainstay across everything Red September creates, from fraying ends to rips at the knees going with you from experience to experience. Rather than feeling typical and bland, men’s shirts and trousers are redefined and reimagined with touches of acids, burning and making their mark on the garment itself.

For the women’s SS24, Red September gives a new look to classic pieces by cutting out parts of symmetric A-line skirts and bomber jackets, a nod to ‘baring one’s soul’ in a cheeky way. Denim, too like the men’s collection, sees itself become braided and cut apart to be made new and refreshed, paired with the brand’s classic pleated shirts.

The men’s spring-summer 2024 collection and women’s pre-collection will be presented during the buyer’s season in the Boon showroom in Paris as part of Men’s Paris Fashion Week.