persona affect

YSL
Forever Youth Liberator Lotion
Le Teint Touche Eclat Foundation
Touche Eclat Radiance 2
Pure Chromatic Eye Shadow: Palette 19
Eyebrow Pencil in Ash
Blush Radiance 2
Volupte Sheer Candy Lipstick in Lush Coconut
Hair /
Oribe Maximista thickening spray
Oribe Dry texturising
Oribe Superfine Strong spray

Credits

With photography by Tom Andrew, this exclusive editorial is a go-to hair and makeup feature, with the most elegant looks seen on runways and in editorials. Braids, blunt fringes and slick locks by Sheridan Ward beautifully compliment the delicate accents created by subtly touches by makeup artist Bethan Owens. Luxurious brands YSL, Shu Uemura and Giorgio Armani highlight the angular features of these five distinct models in this exclusive online editorial for Schön!

Left
Giorgio Armani
Crema Nera Mineral Prima Lotion
Luminous Silk Foundation
Fluid Sheer Highlighter
Rouge Ecstasy Lipcolour 503
Sheer Blush in Beige
Hair /
Oribe Smooth Style Serum
Superfine hairspray
Right
MAC Cosmetics
Lightful Softening Lotion
Studio Sculpt Foundation
Pro Conceal and Correct Palette in Light
Mixing Medium in Shine
Clear Brow Finisher
Extreme Dimension Lash Mascara
Glitter / Silver / Gold
Lipstick / Angel Kiss
Hair / Oribe Gel Serum

Credits

Left
Bobbi Brown
Vitamin Enriched Face Base
BB Cream in Natural
Longwear Gel Eyeliner in Black Ink
Dark Brow Kit
Bronze Powder: Medium
Lipstick in Beige Gold Shimmer
Right
Shu Uemura
Phyto Lotion and Cream
Face Architect Mousse in Light Beige
Cream Eyeshadow in Light Purple
Eye Light Pencil in White
Rouge Unlimited Lipstick in 560 Orange
Hair / Oribe Sculpting Creme

Credits

Shu Uemura
Phyto Lotion and Cream
Face Architect Mousse in Light Beige
Cream Eyeshadow in Light Purple
Eye Light Pencil in White
Rouge Unlimited Lipstick: 560 Orange
Hair / Oribe Sculpting Creme

Credits

This Schön! online exclusive editorial was produced by

Photography / Tom Andrew
Make Up / Bethan Owens
Hair / Sheridan Ward (using Oribe Haircare)
Models / Caroline Rausch @ Storm
Nikol Podhraski @ Profile
Aurora @ Profile
Esther Petrarca @ Storm
Lenny Johnson @ D1
Retouching / Neil Pemberton

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popular on Schön!

excentric molecules

top. Mugler

Credits

Step into a hazy daydream with models Anna Pavlova and Tess Hoentjen photographed and styled by Catalina Agudelo with make up by artist Julia Masferrer.

jacket. Marc Juan
top. Calvin Klein
shoes. Miu Miu
opposite
jacket. Vintage
top. Calvin Klein
short. Dolce & Gabanna
shoes. Miu Miu

Credits

jacket. twiggy
top. Calvin Klein
shoes. Miu Miu
trousers. Adidas Vintage
opposite
jacket. twiggy
top. Calvin Klein
shoes. Miu Miu
trousers. Adidas Vintage

Credits

jacket. Vintage
top + jeans. Calvin Klein
shoes. Miu Miu
opposite
jacket. Marc Juan
top. Calvin Klein
shoes. Miu Miu

Credits

shirt. twiggy

Credits

top. Mugler

Credits

shirt. twiggy
shoes. Miu Miu
trousers. Adidas Vintage
opposite
shirt. twiggy
shoes. Miu Miu
trousers. Adidas Vintage

Credits

jacket. Vintage
top. Calvin Klein
short. Dolce & Gabanna
opposite
jacket. Vintage
top. Calvin Klein
short. Dolce & Gabanna
shoes. Miu Miu

Credits

full look. Marc Juan
opposite
full look. Marc Juan

Credits

top. twiggy
trousers. Loewe

Credits

This Schön! editorial has been produced by

photography + fashion. Catalina Agudelo
models. Anna Pavlova + Tess Hoentjen @ Two Management Barcelona
make up. Julia Masferrer

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mayfair’s finest | helen anthony and the art of craftsmanship

full look. Helen Anthony

Credits

Tucked away in the heart of Mayfair, the new Helen Anthony flagship store stands as a striking symbol of the brand’s unwavering dedication to luxury, elegance, and contemporary refinement. Spanning three thoughtfully designed floors, the boutique captures the spirit of the Helen Anthony identity — offering a sophisticated, immersive space that invites clients into a world of timeless fashion and artisanal craftsmanship.

Each floor unveils a unique ambiance: the sleek, minimalist main showroom sets a modern tone, while smaller, curated rooms offer a more intimate setting where the meticulous details of each collection can be fully appreciated. With its refined aesthetic and elegant simplicity, the store provides the ideal canvas for Helen Anthony’s expertly tailored creations to shine, allowing clients to experience the brand in its truest form.

More than just a retail destination, the boutique offers bespoke services within a carefully curated environment, appealing to those who seek exclusivity, personal attention, and an elevated fashion experience. Renowned for its precision tailoring and graceful silhouettes, Helen Anthony masterfully fuses bold design with timeless sensibility. Each collection, crafted from the finest fabrics, reflects a harmonious balance of modernity and tradition — designed for individuals who appreciate enduring style and confident elegance.

To celebrate the latest collection, an intimate photoshoot was staged in and around the flagship store’s prestigious Mayfair setting. This location was chosen not only for its visual appeal but also as a tribute to the brand’s roots and its deep connection to the neighborhood — reinforcing Helen Anthony’s ties to heritage, sophistication, and elevated design. By seamlessly blending fashion with place, it highlighted how each garment reflects Helen Anthony’s core values — transforming clothing into a narrative of identity, purpose, and refined taste.

full look. Helen Anthony
opposite
full look. Helen Anthony

Credits

full look. Helen Anthony
opposite
full look. Helen Anthony

Credits

full look. Helen Anthony
opposite
full look. Helen Anthony

Credits

full look. Helen Anthony

Credits

full look. Helen Anthony
opposite
full look. Helen Anthony

Credits

full look. Helen Anthony
opposite
full look. Helen Anthony

Credits

full look. Helen Anthony

Credits

full look. Helen Anthony
opposite
full look. Helen Anthony

Credits

full look. Helen Anthony
opposite
full look. Helen Anthony

Credits

full look. Helen Anthony

Credits

full look. Helen Anthony
opposite
full look. Helen Anthony

Credits

See more from Helen Anthony at helenanthony.co.uk.

photography. John Rowley
art direction + fashion. Naeem Anthony
models. Josephina @ Named Models, Eli Waddell @ Milk Models, Vanessa Pan + Binta Diop @ Linden Staub
hair. Sarah Jane
make up. Lisa Valencia
styling. Kamila Katkauskaite, Adnan Gill + Lujain Benatia
videography. Pranav Kalra

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light cuts deep

Credits

Model Tatiana Djau bends in the light in this Schön! editorial photographed by Daniel Asater with fashion by Beagy Zielinski who dresses Djau in looks by Magda Butrym, Agent Provocateur, L’Armoire Du Styliste and others. Hair and make up by artist Ivan Kuz.

Tatiana wears
belts. Tommy Hilfiger + AGL
opposite
skincare. (base) Bobbi Brown
Vitamin Enriched Face Base
+ D’alba Piedmont, Aromatic
Spray Serum, (powder)
Charlotte Tilbury Airbrush
Flawless Filter, (complexion)
Huda Beauty Easy Blur + (blush)
Charlotte Tilbury Lip & Cheek
Glow Pillow Talk
make up. (eyes) Chanel Stylo
Yeux Waterproof Eyeliner +
makeup by Yolondo
Tatiana wears
dress. L’Armoire Du Styliste

Credits

skincare. (base) Bobbi Brown Vitamin Enriched Face Base + D’alba Piedmont,
Aromatic Spray Serum, (powder) Charlotte Tilbury Airbrush Flawless Filter,
(complexion) Huda Beauty Easy Blur + (blush) Charlotte Tilbury Lip & Cheek
Glow Pillow Talk
make up. (eyes) Chanel Stylo Yeux Waterproof Eyeliner + makeup by Yolondo
Tatiana wears
dress + crochet hood. Magda Butrym
opposite
skincare. (base) Bobbi Brown Vitamin Enriched
Face Base + D’alba Piedmont, Aromatic Spray
Serum, (powder) Charlotte Tilbury Airbrush
Flawless Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip & Cheek Glow
Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
jacket. Badibanga
dress. Mainless
shoes. Magda Butrym
earrings. Loro Piana

Credits

skincare. (base) Bobbi Brown Vitamin
Enriched Face Base + D’alba Piedmont,
Aromatic Spray Serum, (powder) Charlotte
Tilbury Airbrush Flawless Filter, (complexion)
Huda Beauty Easy Blur + (blush) Charlotte
Tilbury Lip & Cheek Glow Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
dress. Rasario
shoes. Duha
hat. Loro Piana
opposite
skincare. (base) Bobbi Brown Vitamin Enriched
Face Base + D’alba Piedmont, Aromatic Spray
Serum, (powder) Charlotte Tilbury Airbrush
Flawless Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip & Cheek Glow
Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
jacket. Limé
trousers. Badibanga

Credits

Credits

skincare. (base) Bobbi Brown Vitamin
Enriched Face Base + D’alba Piedmont,
Aromatic Spray Serum, (powder)
Charlotte Tilbury Airbrush Flawless
Filter, (complexion) Huda Beauty Easy
Blur + (blush) Charlotte Tilbury Lip &
Cheek Glow Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
jacket. Limé
trousers. Badibanga
shoes. Versace
opposite
skincare. (base) Bobbi Brown Vitamin Enriched Face
Base + D’alba Piedmont, Aromatic Spray Serum,
(powder) Charlotte Tilbury Airbrush Flawless Filter,
(complexion) Huda Beauty Easy Blur + (blush)
Charlotte Tilbury Lip & Cheek Glow Pillow Talk
make up. (eyes) makeup by Yolondo
Tatiana wears
dress. Mainless

Credits

This Schön! editorial has been produced by

photography. Daniel Asater
fashion. Beagy Zielinski
model. Tatiana Djau of ANT Management
hair + make up. Ivan Kuz
photography assistant. Ajay valsaraj

available at amazon.

read next.

download your ebook.

popular on Schön!

available at amazon.

read next.

download your ebook.

popular on Schön!

available at amazon.

read next.

download your ebook.

popular on Schön!

available at amazon.

read next.

download your ebook.

popular on Schön!