reinvented icon | louis vuitton speedy p9

With soft supple calfskin leather, a recognisable monogram print, and striking colourways, it’s hard not to fall in love with Louis Vuitton’s Speedy P9 bag. Originally introduced in 1930 by Gaston-Louis Vuitton, the iconic Speedy – known then as the Express bag – highlighted the era’s obsession with fast cars. 94 years later, the bag has stood the test of time, becoming a steadfast part of Louis Vuitton’s history.

Whilst having existed for 35 years, it wasn’t until 1965 that the bag became a true icon. As the story goes, Audrey Hepburn had been a longtime fan of the Speedy and requested that Henry-Louis Vuitton create a 25cm version for her, which was then added permanently to the brand’s products, alongside sizes 30, 35, and 40.

Creative Director Pharrell Williams’ debut bag highlights the Speedy’s rich history, whilst giving the style contemporary character. Made from extra soft calfskin leather and offered in brown, red, yellow, green and blue, the Speedy P9 is inspired by the vibrant and bustling Canal Street in New York City. The brand’s renowned monogram motif has been screen printed onto the leather, resembling that of the Monogram Canvas – which was launched in 1959. 


Every single detail has been executed to perfection, from the lambskin leather lining and luxurious gold hardware to a plaque on the inside signed by Williams reading, ‘The sun is shining on us’. The adjustable and removable strap, name tag, key bell, and removable leather pouch are just a few features that make the new iteration even more wearable. The bag’s distinctive timeless appeal and sturdy construction mean it’s in constant rotation – and, for the very first time, it’s being carried as a unisex bag. Seen on the likes of Naomi Campbell, Jacob Elordi, Usher, Jackson Wang, and Lewis Hamilton, not only is the Speedy P9 a celebrity It-bag, but it is the pinnacle of luxury.

Since its founding in 1854, the French luxury fashion house has been the leader in unparalleled craftsmanship and innovative design. Reinventing the Speedy bag is just one of the ways that Louis Vuitton is celebrating its founder – and his eye for practical opulence. With Williams’ takeover, we have seen an incredible renaissance take place as new and old converge to create the Louis Vuitton of the future.

Discover the Louis Vuitton Speedy P9 bag at

images. Courtesy of Louis Vuitton
words. Amber Louise

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