Everything Jaime Xie does, she does with impeccable style. While chatting on the phone for her Schön! 45 story, Xie is at home in Los Angeles, ardently chatting about her vegan cookie brand JAIMEATS, which she’s been developing for the last year and a half. As a fashionista and star on Bling Empire, tying her love of fashion and food together was natural for Xie. “I want [the cookies] to be cool, sexy, edgy, luxurious and almost a covet-worthy item,” she states. Only Xie could describe cookies as “sexy” and make it sound delectable.
As a vegan who doesn’t eat gluten, she found that the sweet options across Los Angeles and the world were lacking. “I was like, ‘I wanna make something that tastes like it’s bad for you, but it’s actually not.’” To attract every kind of sweet tooth, Xie got to work in the kitchen, creating “healthy vegan cookies free from refined sugars, vegetable oils, eggs, dairy, soy and corn,” and that also included various adaptogens.
As she envisions her future, it’s clear that Jaime Xie has a lot planned. Her hope is for JAIMEATS to become “something that can be offered backstage at fashion shows or events”, and she doesn’t intend to stop there. “I’m just a person that has so many ideas inside my head. I want to venture more into the fashion world, but I’m still trying to figure out exactly how,” she shares. Regardless of how she achieves it, there’s no doubt that she will do it with ambition, passion and integrity.
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