man xue

shoes. Sugarsu
trousers. Aiyaliu
opposite
shoes. Sugarsu
girdle. Stylist’s own
jewellery. YVMIN

Credits

Dip your toes into a strange new world for this Schön! online editorial photographed by Zhiying Li and creative directed by Abu Bobo. Model Manxue wears pieces from Sugarsu, Aiyaliu, Annakiki and others styled by Charlotte Lam. Hair and make up for the editorial are by BIQI.

opposite
shoes. Sugarsu
coat. Annakiki
girdle. Stylist’s own
jewellery. YVMIN

Credits

full look. XIWU
opposite
dress. 1JINN Studio
top. Stylist’s own
jewellery. YVMIN

Credits

dress. Vintage
jewellery. YVMIN 2021S

Credits

shirt. Annakiki
trousers. Aiyaliu
top. Stylist’s own
jewellery. YVMIN

Credits

shoes. Sugarsu
coat. Annakiki
girdle. Stylist’s own
jewellery. YVMIN

Credits

shoes. Sugarsu
shirt. Annakiki
trousers. Aiyaliu
top. Stylist’s own
jewellery. YVMIN

Credits

dress. Vintage
jewellery. YVMIN 2021S
opposite
full look. XIWU

Credits

shoes. Sugarsu
shirt. Annakiki
trousers. Aiyaliu
top. Stylist’s own
jewellery. YVMIN
opposite
dress. 1JINN Studio
top. Stylist’s own
jewellery. YVMIN

Credits

This Schön! online exclusive has been produced by

photography. Zhiying Li
fashion. Charlotte Lam
creative direction. Abu Bobo
model. Manxue @ MNG ASIAN MODELS
make up + hair. BIQI @ JOGO STUDIO
make up assistants. MOMO
assistants. Victor @ STAR ONE STUDIO

Schön! Magazine is now available in print at Amazon,
as ebook download + on any mobile device

available at amazon.

download your ebook.

popular on Schön!

heat index

sunglasses. Burberry
opposite
sunglasses. Versace

Credits

Hot girl summer is on the way with these shades by Burberry, Versace, Moncler and others, styled by Géraldine Jennifer Heeb with photography by David Rego — can you take the heat?

sunglasses. Moncler
opposite
sunglasses. Emporio Armani

Credits

sunglasses. Emporio Armani
opposite
sunglasses. Moncler

Credits

sunglasses. Moncler
opposite
sunglasses. Swarovski

Credits

sunglasses. Burberry
opposite
sunglasses. Burberry

Credits

This Schön! editorial has been produced by

photography. David Rego
set design. Géraldine Jennifer Heeb

available at amazon.

download your ebook.

popular on Schön!

excentric molecules

top. Mugler

Credits

Step into a hazy daydream with models Anna Pavlova and Tess Hoentjen photographed and styled by Catalina Agudelo with make up by artist Julia Masferrer.

jacket. Marc Juan
top. Calvin Klein
shoes. Miu Miu
opposite
jacket. Vintage
top. Calvin Klein
short. Dolce & Gabanna
shoes. Miu Miu

Credits

jacket. twiggy
top. Calvin Klein
shoes. Miu Miu
trousers. Adidas Vintage
opposite
jacket. twiggy
top. Calvin Klein
shoes. Miu Miu
trousers. Adidas Vintage

Credits

jacket. Vintage
top + jeans. Calvin Klein
shoes. Miu Miu
opposite
jacket. Marc Juan
top. Calvin Klein
shoes. Miu Miu

Credits

shirt. twiggy

Credits

top. Mugler

Credits

shirt. twiggy
shoes. Miu Miu
trousers. Adidas Vintage
opposite
shirt. twiggy
shoes. Miu Miu
trousers. Adidas Vintage

Credits

jacket. Vintage
top. Calvin Klein
short. Dolce & Gabanna
opposite
jacket. Vintage
top. Calvin Klein
short. Dolce & Gabanna
shoes. Miu Miu

Credits

full look. Marc Juan
opposite
full look. Marc Juan

Credits

top. twiggy
trousers. Loewe

Credits

This Schön! editorial has been produced by

photography + fashion. Catalina Agudelo
models. Anna Pavlova + Tess Hoentjen @ Two Management Barcelona
make up. Julia Masferrer

available at amazon.

download your ebook.

popular on Schön!

mayfair’s finest | helen anthony and the art of craftsmanship

full look. Helen Anthony

Credits

Tucked away in the heart of Mayfair, the new Helen Anthony flagship store stands as a striking symbol of the brand’s unwavering dedication to luxury, elegance, and contemporary refinement. Spanning three thoughtfully designed floors, the boutique captures the spirit of the Helen Anthony identity — offering a sophisticated, immersive space that invites clients into a world of timeless fashion and artisanal craftsmanship.

Each floor unveils a unique ambiance: the sleek, minimalist main showroom sets a modern tone, while smaller, curated rooms offer a more intimate setting where the meticulous details of each collection can be fully appreciated. With its refined aesthetic and elegant simplicity, the store provides the ideal canvas for Helen Anthony’s expertly tailored creations to shine, allowing clients to experience the brand in its truest form.

More than just a retail destination, the boutique offers bespoke services within a carefully curated environment, appealing to those who seek exclusivity, personal attention, and an elevated fashion experience. Renowned for its precision tailoring and graceful silhouettes, Helen Anthony masterfully fuses bold design with timeless sensibility. Each collection, crafted from the finest fabrics, reflects a harmonious balance of modernity and tradition — designed for individuals who appreciate enduring style and confident elegance.

To celebrate the latest collection, an intimate photoshoot was staged in and around the flagship store’s prestigious Mayfair setting. This location was chosen not only for its visual appeal but also as a tribute to the brand’s roots and its deep connection to the neighborhood — reinforcing Helen Anthony’s ties to heritage, sophistication, and elevated design. By seamlessly blending fashion with place, it highlighted how each garment reflects Helen Anthony’s core values — transforming clothing into a narrative of identity, purpose, and refined taste.