This Schön! online editorial, shot by Isabel Rovira and filmed by FÉMININ films, is bold and beautiful. Chelsea Princess is unafraid to subject herself to gazes, and stylist Eduardo Jairycovich sparsely accessories her body with tiny 404 Studio bags, Forgotten Ones sunglasses, and DEvaya jewellery as to say not much else is needed. Makeup artist Almudena Traver also took part in this shoot at the Eklektikos Room.
sunglasses. Silhouette @ The Forgotten Ones
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sunglasses. Valentino @ The Forgotten Ones
sunglasses. Silhouette @ The Forgotten Ones
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sunglasses. Valentino @ The Forgotten Ones
Credits
hat. 404 Studio
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headpiece. 404 Studio x Lavani
hat. 404 Studio
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headpiece. 404 Studio x Lavani
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bag. 404 Studio
bag. 404 Studio
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glove. Stylist’s own
glove. Stylist’s own
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sunglasses. Bads @ The Forgotten Ones
shoes. Zara
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jewellery. DEvaya
sunglasses. Bads @ The Forgotten Ones
shoes. Zara
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jewellery. DEvaya
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
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full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
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full look. Burberry
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dress. H&M Edition
leggings. Calzedonia
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full look. Maje
dress. H&M Edition
leggings. Calzedonia
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full look. Maje
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full look. Burberry
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dress. Sudi Etuz
full look. Burberry
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dress. Sudi Etuz
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full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
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dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
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dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
