Emily Cooper has officially traded her croissants for carbonara and Fendi is making sure her Roman holiday looks the part. To mark the arrival of Season 5 of ‘Emily in Paris’ on Netflix today, the Roman house has dropped a special capsule collection that essentially captures Emily’s pivot from Parisian chic to Italian maximalism.
If you thought Emily’s wardrobe was already dialled up to eleven, wait until you see her navigating Rome with a mint-green tapestry Baguette in tow. It is the ultimate main character accessory, and while her postcode has changed, that “It’s not a bag, it’s a Baguette” energy remains entirely undefeated. This is the fashion crossover for a show that half the internet claims to hate-watch while secretly scouring the frames for outfit inspiration.

The collection focuses on three of Fendi’s most sacred and iconic shapes, specifically two Baguettes and one Peekaboo bag, all reinterpreted through the House’s codes. The standout feature is a tapestry-effect fabric that introduces the Fendi Dots motif, a clever hybrid of the iconic FF logo and Art Deco polka dots. The colour palette is delightfully clashing, featuring colour-block combinations like a soft brown paired with candy pink or a sophisticated dove grey offset by a punchy mint green. Each piece comes with a dedicated tag to prove you were part of the Season 5 hype.

What makes this drop feel particularly meta is that Lily Collins actually wears the collection throughout the new season. Viewers will spot Emily navigating her new Roman adventures while carrying the Baguette through the Fendi headquarters at the Palazzo della Civiltà Italiana and the flagship store at Palazzo Fendi.
It is a full-circle moment for a bag that became a cultural phenomenon in the late 90s. As the internet says, the Roman Empire is no longer just a meme; for Emily Cooper, it’s a lifestyle.
The capsule is available in a very limited release at selected Fendi boutiques and online from today, coinciding exactly with the binge-watch release of the new episodes.
photography. courtesy of Fendi, Michael Stewart
words. Gennaro Costanzo




































































































