Badtime Stories by Rob Blake, Winner of the Gold Medal for Best Local Production
The niche within a niche phenomenon is relevant to film, and fashion film fits that form exactly. The clothing actually comes second in focus to the dizzying whirlwind of stylistic post-production and celebrity casting that has become an almighty force by which labels have scooped up independent directors and producers to give their brand a moving life. The Berlin Fashion Film Festival was a definite highlight of Berlin Fashion Week this July. Over 700 films from 54 countries were submitted to the festival this season and the 70 films which were screened ranged from larger budget advertising campaigns, like Vivienne Westwood Loves by George Tsioutsias, to the independent viral phenomenon First Kiss by Tatia Pilieva.
The BfFF founders (left to right) Lisa Filippini, Frank Funke, Niccolo Montanari, Ulf Switalski.
Schön!’s creative mentions from the screenings go to Wasted So Much Time, by Berlin production house Wolf & Lamm, Mykita+Maison Martin Margiela by Julien Soulien & Adrien Landre, Shrimps World by Max Wieland & Oliver Hadlee, Proenza Schouler IS by Harrys, River Island X Joseph Turvey feat. JUSTANORM by Alex Turvey, and Badtime Stories by Rob Blake, whose film series won gold in the shortlisted selection for Best Local Production category.
Sally Cooper for London Collections Men 2013, by Matt Lambert
The two day film festival was capped off at the BfFF Awards Ceremony on July 10th. The jury, which included Stefan Siegel, founder of Not Just A label and Andrea Rosso, creative Director for 55DSL, awarded an array of bronze, silver and gold awards for categories like Best Cinematography, Best Emerging Artist and Best Production Design, to name but a few. Vogue Originals by Matthew Frost won gold for Best Fashion Film 2014. Already a solid name in fashion film, Frost’s storytelling style makes a point for which the fashion film niche aligns with twisted narratives, brutally honest dialogues and disjointed fashion, all arranged in a perfectly cut paradox.
For the full list of Awards and Films, head to the Berlin Fashion Film Festival website.
Words / Katherine Koniecki
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