Neon lights, deep shadows, and a city that never sleeps. Amiri’s Autumn-Winter 2025 campaign steps into Hollywood after dark, translating the Club Amiri runway show into a full-on cinematic adventure. Shot by ‘Anora’ cinematographer Drew Daniels on 35mm film, the series unfolds like a nocturnal epic, blending old-school glamour with a restless, modern energy.
Directed by Todd Tourso, the short films centre on Miles Caton – fresh from his breakout role in Ryan Coogler’s ‘Sinners’ – and influencer-turned-model Lucky Blue Smith, who slip into heightened versions of themselves. Cameos from Keith William Richards and Inde Navarrette thread through the vignettes, while Nara Smith lends a reflective narration over her husband’s scenes, bringing that intimacy and familiarity which we all know.
Set against the art deco backdrop of the Hollywood Roosevelt Hotel, the campaign moves between penthouse suites, shadowed bars, and city streets washed in cinematic colour. Each character brings their own perspective on Los Angeles – its dreams, illusions, and contradictions – and so does their fashion. The clothes in the story are integral to the narrative, ranging from slouching Seventies tailoring and embroidered velvet bombers to shimmering crochet evening gowns and crystal-laden tuxedos. The palette reflects the atmosphere and the characters living in it, featuring splashes of warm red, luscious brown, and compact grey.
The collection threads together Amiri’s signatures – liquid tailoring, tactile textures, and a touch of soft rebellion – all into a cinematic fashion ensemble. Even Lucky and Nara Smith couldn’t outshine the clothes this time, though TikTok will definitely try.
Discover the Hollywood Noir campaign here.
photography. courtesy of Hart Leshkina
words. Gennaro Costanzo















































































































































































































