alphatauri x rb leipzig

Just in time for their Bundesliga season opener against FC Bayern München, RB Leipzig is swapping training kits for tailored fits as AlphaTauri steps in as their official formal wear outfitter. From now on, the German professional football team’s off-pitch style will be handled by Red Bull’s premium fashion and lifestyle label in a partnership that’s destined to leave a mark.

Known for fusing technical innovation with sharp design, AlphaTauri feels like a natural extension of Leipzig’s fast-paced energy. “RB Leipzig is known for taking new paths – AlphaTauri is the ideal partner for us,” says Matthias Reichwald, Chief Commercial Officer at RB Leipzig. “The brand combines style and functionality at the highest level and perfectly matches our ambition to impress, both on and off the pitch.”

AlphaTauri CEO Karl-Heinz Lauterbach shares the excitement: “We’re proud to accompany RB Leipzig as their official formal wear outfitter and to make a visible contribution to the team’s appearance with our collection.”

AlphaTauri’s designs, from structured blazers to engineered outerwear, strike a perfect balance between comfort and performance, ensuring players can move seamlessly both on and off the field. Consider it the team’s new game plan: sharper silhouettes, technical fabrics, and just enough flex to turn a Bundesliga tunnel walk into a runway moment.

photography. courtesy of AlphaTauri
words. Gennaro Costanzo