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embodying the vision | A$AP rocky and ray-ban celebrate milan fashion week

Last night, the worlds of fashion, music, and innovation collided as A$AP Rocky — artist, actor, entrepreneur, and now Creative Director — joined forces with Ray-Ban for an electrifying celebration at Trattoria del Ciumbia during Milan Fashion Week. A masterclass in avant-garde design, the evening unveiled two exclusive installations showcasing Rocky’s unreleased creations. A bold reimagining of Ray-Ban’s timeless heritage, the centerpiece featured a strikingly oversized iteration of the iconic Wayfarer — an audacious nod to classic design, amplified for the future.

As the night unfolded, guests stepped into an immersive black light experience: a private room pulsating with futuristic LED shield shapes, vivid neon hues, and cutting-edge silhouettes—an invitation not just to observe, but to embody the vision. The celebration seamlessly shifted gears into an afterparty co-hosted by Ray-Ban and A$AP Rocky, with the sonic landscape curated by the inimitable DJ Hell Raton. The rhythm was magnetic, the atmosphere electric.

A constellation of stars lit up the night — from Måneskin’s Vic de Angelis to Taylor Hill, Brent Faiyaz, Ice Spice, Isabeli Fontana, Alton Mason, Fai Khadra, Charli D’Amelio, Romeo Beckham, Anna Dello Russo, Rafael Pavarotti, Charley Vezza, Caro Daur, Loli Bahia, Rose Villain, Bresh, Clara Soccini, and more — each a testament to the event’s gravitational pull. As the evening drew to a close, over 200 guests from the realms of fashion, art, and creativity departed with a piece of Rocky’s world in hand: an exclusive A$AP Rocky newspaper — a sleek symbol of his new reign as Creative Director for Ray-Ban Studios.

A$AP’s Rocky’s forthcoming Ray-Ban Spring 2025 drop is coming — keep up to date by visiting ray-ban.com.