tory burch | the holiday 2025 campaign

The Tory Burch holiday is a full-blown, wonderfully chaotic New York party and it’s happening in a place where you’d normally be told to keep your voice down. For its Holiday 2025 campaign, the brand has taken over The Grill – the iconic, mid-century landmark in the Seagram Building – and to make sure things get festive, they’ve brought fashion’s reigning queen of fun, Alex Consani.

It’s a brilliant clash of worlds. The Grill, formerly the Four Seasons, is a hallowed space of New York power, designed by Mies van der Rohe and Philip Johnson, and known for its hushed, ‘Mad Men-era’ atmosphere. But in Tory Burch’s vision, that formality is just a backdrop for fun and frivolity.

Captured by photographer Oliver Hadlee Pearch, who excels at capturing candid, joyful energy, the campaign is a whirlwind of holiday montages. Consani, beloved for her high-fashion runway work and hilariously unfiltered social media presence, is joined by her friend and fellow model, Yasmin Wijnaldum.

Styled by Brian Molloy, the duo creates a perfect picture of modern, mischievous glamour. They’re seen carrying a Christmas tree through the legendary dining room, tearing open gifts, sharing cocktails and, in a perfect stroke of subversive fun, staging a karaoke session in the middle of it all. 

The collection itself is built for exactly this kind of night: sophisticated, but with a high-shine, party-ready spirit. Consani and Wijnaldum wear the collection’s beautifully-draped goddess dresses, shimmering knits and sequinned polos, all layered smartly with cosy cardigans and jackets – an ideal uniform for looking elegant whilst leading the mischief. 

The accessories are, naturally, built for a night out, with a focus on shoulder bags primed for festivities. The new Kira Turnlock makes an appearance, as does a small Eleanor bag, now updated with festive pavé crystal details. The undeniable star, however, is an all-over sequinned bag dripping with beaded fringe, a standout piece the brand notes was inspired by a vintage pattern, proving that even the most classic settings are just an invitation for a really great party.

Discover the Holiday collection here.

photography. courtesy of Oliver Hadlee Pearch
words. Gennaro Costanzo