behind summer walker’s set with see you later | wireless festival 2025

LONDON, ENGLAND – JULY 11: (EDITORIAL USE ONLY) Summer Walker performs onstage during Wireless Festival at Finsbury Park on July 11, 2025 in London, England. (Photo by Joseph Okpako/WireImage)

LA-based design studio See You Later have an impressive track record of bringing music to life on stage. Having worked with Sabrina Carpenter on tour, Bad Bunny on his SNL performance and Doechii at the Grammy’s, they combine art, culture and architecture to channel the sound of an artist into an immersive visual experience. Bringing concepts to life through theatre and world building is their speciality, and this summer they collaborated with Schön! issue 45 digital cover star Summer Walker on her Wireless Festival 2025 show in London. Walker played night one of Drake’s Wireless takeover, an evening dedicated entirely to R&B. The set was futuristic and feminine, filled with icy metallics and cotton candy pinks, while playing into retro elements of the tech aesthetic. Schön! caught up with the creative minds behind the show’s intergalactic set design Darrius Medina, the show designer from See You Later, and Harriet Cuddeford, the show’s creative director, to learn exactly how Walker’s Wireless festival set came to be.

 

How do you both go about creating a set? 

HC: We look at shapes, textures and architectural references to start to build a palette that can inspire the design.  We send this to the artist for their input, then we start iterating. It’s a very creative process but concurrently there are so many practical things to take into account. We always need to consider how can the stage be the canvas for the story that we’re collectively trying to tell and for the moments we want to create. Then you have all the logistical things to consider: space available on stage, backstage, how it breaks apart, how long you have to get it on and off,  how many trucks you can take to carry it to and from shows. Also, budget! 

Do you get given a brief or are you given free range on the creative direction? 

DM: It depends on the artist. Sometimes they come to us with a clear idea or rough concept, but more often, it’s just a feeling, a mood, or a fragment of a visual. Our job is to extract that out of them. Knowing how to ask the right questions, sense what they’re drawn to, and how to build a world around it. We act as translators, shaping emotions and ideas into something tangible on stage. The best work comes when the artist is involved. At the end of the day, it’s their show and story we’re helping tell, not ours.

What was on the mood board when you began designing Summer Walker’s set?

HC: Barbarella, Space Odyssey, Grace Jones, the architect Matti Surrounen, Mugler and lots of ’50s to ’90s space movies plus retro future architecture. 

Did Summer collaborate on any of the elements, or was the creative vision mainly your own?

HC: Summer absolutely collaborated. She gave the initial brief of feeling inspired by an Instagram account called Chaos Dreamland, a kitsch retro future account. We interpreted this into lots of references, ideas and designs. We proposed a few narratives and Summer felt excited by the idea of an intergalactic adventure to find love, having exhausted all her options of men on earth. 

Summer was also very clear about wanting to create lots of visuals which were live action. This was very ambitious in the timeline we had but we had her director, Lacey, working with us and we went hard to try and get it done in time. Summer is very fun and she really wanted to push to the max all the kitsch tongue-in-cheek ideas. We had this reference of the Austin Powers spark boobs and Summer was the one who wanted to do it for real on stage. It is an absolute vibe to work with an artist who truly wants to go for it and is committed to creating a show with high production value.

Is there anything you tried to take into account for the Wireless stage and a festival crowd in particular?

HC: The Wireless fans have given Summer a lot of love in the past so she really wanted to deliver something special for them, spend the $$$, time and energy on creating something engaging and entertaining. 

DM: With festivals like Wireless, you’re designing for both scale and speed. We had less than 30 minutes to get everything in place. Including setting the staging, lighting, atmosphere, sfx. So every element had to be modular, efficient, and still visually impactful. Creating something that felt elevated, cinematic, and intentional under those constraints takes experience. You don’t just design a beautiful set, you design for time, pressure, and a massive outdoor crowd.

What about some of the special appearances in the videos that appeared on screen, like content creator Aaliyah’s Interlude. What was the vibe you were going for casting-wise?

HC: This was all Summer! Keke Palmer did the voiceover which was amazing.

DM: Summer and her director Lacey knew exactly what they wanted with interludes of the show and did an amazing job tying it all together.

Can you share any challenges you had, if any, when bringing this concept to life? 

HC: Logistically, we had two challenges. Creating shows for daylight is not easy, especially when they are themed around space! We would have loved to go wild with lighting and lasers but instead really focused on visuals as this is something which translates in day time. Two, Drake’s set was massive and there were restrictions on space and rigging we could have, but we did our best within the parameters.

DM: Time was definitely a big challenge. We had about two weeks after the shoot to pull everything together with rehearsals starting in London just a week before the show. A lot of the process happened in real time. Building, tweaking, and reworking as we watched the choreography, heard the band live, and saw the lighting and visuals come together in the space.

photography. Getty Images + Courtesy of Wireless Festival
words. Shama Nasinde