Brunello Cucinelli has mastered one of fashion’s trickiest equations: how to feel utterly luxurious yet completely comfortable. It’s a philosophy that has earned him the title of the ‘King of Cashmere’ and for the AW25 season, the Italian house is perfecting its distinctive ‘chalet chic’ with a collection that is both cosy and effortlessly stylish for the colder months.
The seasonal mood is captured under the beautiful banner of ‘Cinema Meraviglia’ (Cinema of Wonder), a campaign reflecting the glamour of Cucinelli’s vision. The collection itself centres on modern, feel-good looks that combine the lightness of the Alps with a refined urban sense of style.
Knitwear is central, of course, moving beyond simple cashmere to include chunky, hand-finished Shaker knit textures, jacquard and soft alpaca-blend cardigans. Outerwear features generous, enveloping silhouettes, such as oversized, double-breasted coats with soft shoulders, often crafted from textured wool or brushed mohair blends. Beneath the coats, the silhouette is fluid and contemporary with wide-leg trousers replacing rigid tailoring.
The colour palette is particularly soothing: warm natural tones like taupe, hazelnut and winter white mix with cool, calm shades, embodying the serenity of the Alpine landscape.
Accessories remain subtly elevated but colourful enough for the holidays. For men, this translates to the Calfskin Watch Case in Ivory, the practical Calfskin Card Case and the richly coloured Calfskin Backpack in Burgundy. These pieces showcase Cucinelli’s dedication to Italian leather craftsmanship, offering understated luxury for the modern traveller.
The knitwear accessories, of course, remain the undisputed stars. The brand leans into the cosy, monochromatic textures of winter with items like the Cashmere Rib Knit Beanie and the supremely soft Cashmere Knit Scarf, often blended with silk for a decadent finish. For women, the accessory focus includes unique, cold-weather items such as the Knitted Wool and Cashmere Hood and stylish eyewear like the Sartorial Sunset Square Sunglasses.
Footwear spans from supple suede to shearling-lined boots and textured calfskin urban outdoor boots. Meanwhile, knitwear is trimmed sparingly with the brand’s signature monili beading – tiny metallic beads that add a hint of refined sparkle to necklines and cuffs. Every piece is designed to function as the ultimate foundational layering piece, radiating stylish warmth.
This focus on narrative and heritage runs deep, extending to the founder’s other projects. Cucinelli recently launched a major personal work: the docu-drama ‘Brunello, The Gracious Visionary.’
Directed by the celebrated Oscar-winner Giuseppe Tornatore (‘Cinema Paradiso’) and featuring a score by composer Nicola Piovani, the film had its glittering world premiere at Rome’s famed Cinecittà Studios.
The film serves as a poetic testimony to Cucinelli’s journey, offering a philosophical account of his rise from a humble Umbrian village to becoming an entrepreneur who champions “humanistic capitalism.” Much like the cashmere pieces in the AW25 collection, the film celebrates enduring quality, human dignity and the beauty of legacy.
Discover more here.
photography. courtesy of Brunello Cucinelli
words. Gennaro Costanzo
