
Joan Jonas by Rosie Marks for Loewe & On.
A new Loewe creative chapter is upon us, taking an outdoor turn this time around, with On joining the Spanish house for an Autumn/Winter 2026 collection shaped by artistic exploration. The campaign brings three artists into the picture, treating movement as fuel for creative discovery — whether that means following a forest path, navigating city streets or finding room to experiment. Directed and photographed by Rosie Marks, the project features video and performance artist Joan Jonas, filmmaker Martine Syms and artist-composer Tarek Atoui, each bringing a different perspective on how the world beyond the studio can feed into creative practice.
The campaign film and accompanying shorts follow the trio between their workshops and the landscapes that inform their work, with voiceovers exploring the relationship between physical expression, personal technique and curiosity. For Atoui, movement is connected to the freedom to listen, experiment and play. “The artistic gesture starts with the act of playing. We are often playing with materials, playing with objects, and from these come the ideas,” he says. Jonas responds instinctively to the natural world through costume and movement, while Syms approaches the city as a place of exploration, following routes shaped by those who came before her.

Tarek Atoui by Rosie Marks for Loewe & On.

Martine Syms by Rosie Marks for Loewe & On.
There is new footwear to accompany the excursion, too. The Cloudsolo Hiker puts an outdoorsy spin on the partnership, pairing On’s cloud heel with a lugged outsole and signature marble rubber. Custom hooks, rounded two-tone laces and a co-branded metallic buckle finish the upper, with colourways ranging from sand and dark khaki to black and fox red. The Cloudtilt Cosmic, meanwhile, gives the original Cloudtilt a sleeker profile, introducing a new CloudTec® Phase sole with a visible arch and larger cavities for cushioning. Engineered mesh, transparent layers and Loewe Anagram stitching complete the design, which comes in shades spanning understated black and white to bright orange and lilac.
The collection extends into ready-to-wear, where outdoor functionality meets the Spanish house’s playful approach to shape and material. Adjustable parkas and puffers, micro-ripstop jackets, a packable poncho and pleated cargo trousers sit alongside technical jerseys, performance shorts and French terry hoodies. Mesh ventilation features across stretch double-jersey tops, skirts and bootleg trousers, while selected pieces arrive in multicoloured Swiss Alps prints. The palette moves between khaki green, dark orange, purple and yellow, with plenty of black for those who prefer their adventures less colourful.

Rosie Marks for Loewe & On.

Joan Jonas and Tarek Atoui by Rosie Marks for Loewe & On.
The Loewe x On Autumn/Winter 2026 collection launches on 15 October online and in selected Loewe and On boutiques. Find out more here.
photography. courtesy of Rosie Marks for Loewe & On
words. Gennaro Costanzo