tops. Gemma de los Santos
tights. Cecilia de Rafael
necklace. Pdpaola
earrings. Verbo
tops. Gemma de los Santos
tights. Cecilia de Rafael
necklace. Pdpaola
earrings. Verbo
Credits
Explore a retro take on domestic life in this Schön! online editorial photographed by Angie Couple. Models Viki and Milo are styled by Marta Gil using pieces from Gemma de los Santos, Destiu, and Carvallo amongst many more. Hair and make up by Anastasia Babii.
top. Gemma de los Santos
tights. Cecilia de Rafael
earrings. Verbo
top. Gemma de los Santos
tights. Cecilia de Rafael
earrings. Verbo
Credits
shirt. Mlde
tights. Cecilia de Rafael
glasses. Diezdos
earrings. Pdpaola
opposite
tops. Gemma de los Santos
tights. Cecilia de Rafael
necklace. Pdpaola
earrings. Verbo
shirt. Mlde
tights. Cecilia de Rafael
glasses. Diezdos
earrings. Pdpaola
opposite
tops. Gemma de los Santos
tights. Cecilia de Rafael
necklace. Pdpaola
earrings. Verbo
Credits
overall + vest. Wedufashion
socks. Cecilia de Rafael
shoes. Destiu
opposite
right
body. Carvallo
tights. Cecilia de Rafael
shoes. Destiu
left
top. Carvallo
shorts. Baalbomber
earrings. Pdpaola
tights. Cdr
shoes. Destiu
overall + vest. Wedufashion
socks. Cecilia de Rafael
shoes. Destiu
opposite
right
body. Carvallo
tights. Cecilia de Rafael
shoes. Destiu
left
top. Carvallo
shorts. Baalbomber
earrings. Pdpaola
tights. Cdr
shoes. Destiu
Credits
jacket. Lorenzo Martinez
top. Carvallo
shorts. Baal bomber
earrings. Pdpaola
jacket. Lorenzo Martinez
top. Carvallo
shorts. Baal bomber
earrings. Pdpaola
Credits
shirt. Ivy Kirk Collection
tights. Cecilia de Rafael
opposite
jacket. Lorenzo Martinez
body. Carvallo
tights. Cecilia de Rafael
shoes. Destiu
shirt. Ivy Kirk Collection
tights. Cecilia de Rafael
opposite
jacket. Lorenzo Martinez
body. Carvallo
tights. Cecilia de Rafael
shoes. Destiu
Credits
overall + vest. Wedufashion
socks. Cecilia de Rafael
opposite
jacket. Lorenzo Martinez
body. Carvallo
tights. Cecilia der Afael Cdr
overall + vest. Wedufashion
socks. Cecilia de Rafael
opposite
jacket. Lorenzo Martinez
body. Carvallo
tights. Cecilia der Afael Cdr
Credits
top. Carvallo
shorts. Baal bomber
earrings. Pdpaola
tights. Cdr
shoes. Destiu
opposite
top. Gemma de los Santos
tights. Cecilia de Rafael Cdr
necklace. Pdpaola
earrings. Verbo
top. Carvallo
shorts. Baal bomber
earrings. Pdpaola
tights. Cdr
shoes. Destiu
opposite
top. Gemma de los Santos
tights. Cecilia de Rafael Cdr
necklace. Pdpaola
earrings. Verbo
Credits
top. Gemma de los Santos
tights. Cecilia de Rafael Cdr
necklace. Pdpaola
earrings. Verbo
top. Gemma de los Santos
tights. Cecilia de Rafael Cdr
necklace. Pdpaola
earrings. Verbo
Credits
cardigan. Aldomartins
earrings. Pdpaola
tights. Hyd
shoes. Destiu
cardigan. Aldomartins
earrings. Pdpaola
tights. Hyd
shoes. Destiu
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.